Contributions by Nico Westermann:
A good conversion rate is the goal of every website operator and is crucial for the success of a website. Conversion rate refers to the percentage of website visitors who perform a desired action, mostly a purchase or order placement.
Attention guaranteed: Over the last years, videos have become an important tool for the online marketing sector, even though this medium has only been accessible to a broad public for a few years. It took the invention of broadband internet to solidify the role of moving images in the online world.