Since 2004 Nils has carried out more than 1,800 A/B tests. Today, as a leading conversion optimizer, he advises medium and large companies on boosting their sales and leads online. He shares his knowledge regularly in lectures and on smartimize.com, the first consultation tool for “do-it-yourself” conversion optimization. Find out more about his work on nilskattau.de.
Contributions by Nils Kattau:
Mobile internet is becoming increasingly important. More users access the internet on a mobile device than on desktop, which means website operators need to make sure their websites have great mobile usability. Find out 5 tips in this article for mobile conversion optimization to ensure success among mobile users.
The newsletter is one of the most powerful marketing tools: The recipients form the perfect target group since they are usually very interested in your brand or rather your product. Conversion rates of more than 30% after a click on the website occur every day.
The first few seconds after loading a website are what determines whether or not the user will stay on the website.