Dr. Peter Hogenkamp earned his doctorate at the University of St. Gallen, Switzerland. He founded the usability consulting firm Zeix AG and the social media agency Blogwerk AG, which he sold in 2012. From 2010 to 2013, he was Head of Digital Media at the “Neue Zürcher Zeitung”. Since 2014, he has been self-employed again with “Scope Content AG”, a B2B software company for curated news. Scope is a specialist for newsletter marketing and content curation and offers a SaaS solution for efficient newsletter and social media targeting.
Contributions by Peter Hogenkamp:
Do you think that your company has to create all content itself to improve your Google ranking? Are you hesitant to place external links to curated content on your website because you could lose visitors? We’ll show how content curation can increase the value of your website and also boost your rankings.