Philipp Roos

Philipp Roos

Philipp is an extended member of the Ryte family and supports Ryte with the latest SEO know-how and digital marketing news.

Contributions by Philipp Roos:

7 min 13.07.2022

Meta tags for SEO, explained

Compelling meta tags are one of the essentials of good SEO. In this guide, you’ll learn how to use them for more visibility and clicks in Google search results.

12 shares Search Engine Optimization

8 min 02.05.2022

SEO content and copywriting, explained

If your website is to be successful, you'll need to provide SEO-friendly content. This means content that makes both search engines and users happy. We explain what good SEO content is, and how to create it.

6 shares Search Engine Optimization

5 min 27.04.2022

Website health: How to improve it, sustainably

A healthy website ensures long-term visibility, market reach and higher sales. In this article, we'll show you what to pay attention to when monitoring and optimizing your website, and share some free and paid tools to do so.

1 shares Quality Assurance

5 min 12.12.2021

301 vs. 302 redirects: all you need to know

These are two of the most common types of redirect, but are often confused for each other. We explain how to use them correctly, and why it still matters.

9 shares Search Engine Optimization

4 min 02.09.2021

Above the fold: How to build user-friendly websites

“Above the fold” is a term used to describe the area of a web page, which is visible to the user at first glance, without having to scroll.

0 shares Quality Assurance

8 min 14.07.2021

SEO basics for beginners

Whether you're new to search engine optimization or just need a little refresher, this beginner's guide will quickly get you back up to speed on the SEO basics.

44 shares Organic Search

6 min 02.03.2020

Video Marketing: A Practical Guide for Videos in the Marketing and SEO Mix

Have you watched a video yet today? Was it on your favorite news site, online store, or YouTube? If so, then these websites were harnessing the enormous power of video marketing. In this article, learn how to most effectively use video marketing in your digital marketing mix so that you can benefit from the moving picture boom online.

4 shares Marketing Practices

6 min 26.08.2019

Readability and SEO – Practical Tips for Authors and SEOs

When was the last time you read a text online and could not follow the content after just reading a few lines? You were probably a victim of poor readability. Today, we will show you how readability and SEO are connected and what you can do to make your text more understandable.

32 shares Marketing Practices

6 min 17.06.2019

9 Effective Content Promotion Tactics

Unique content with added value can help your website rank better in Google. But excellent content can do more than just satisfy Google: it improves the user experience, increases your trust, optimizes customer loyalty, and creates lasting branding awareness.

16 shares Content Marketing

7 min 24.05.2019

AMP pages - traffic booster or conversion killer?

AMP pages are designed to improve the performance of websites, but are they suitable for all purposes, including e-commerce? In this article, we help you find out whether AMP is right for your website.

29 shares Mobile SEO

6 min 15.05.2019

10 Email Marketing Tools Every Marketer Should Know about

Email marketing belongs to any successful marketing strategy. In this article we list 10 tools that will help you fulfill your email marketing requirements.

8 shares Marketing Practices

11 min 16.11.2018

How to Use Google Ads to Increase Christmas Business and Boost Sales

If you've read our most recent articles in Ryte magazine, then your website should be poised and ready for top rankings in Google search results, generating more organic traffic than ever before. However, there's always room for improvement - that's where Google Ads can help.

3 shares Google Topics

5 min 15.10.2018

How to Leverage Google Search Commands for SEO Analysis

Google search is not just suitable for ordinary searches about services, information or products, but it can also be very helpful in supporting SEOs in their day-to-day activities.

25 shares Organic Search

6 min 05.09.2018

What Does Google Want for Christmas?

Summer is slowly drawing to a close, which means it’s now time to turn your attention to the next big events that are coming up! You might think it’s too early to be thinking about Christmas, but we don’t. Now is the right time to be getting your website ready for the big influx of Christmas shoppers.

74 shares Google Topics

5 min 09.07.2018

What to Watch out for When Buying a Domain

When buying a new domain, there are lots of factors to think about. Find out all of the important details about purchasing a new domain in this article.

87 shares Marketing Practices