Prof. Dr. Dominik Große Holtforth

Prof. Dr. Dominik Große Holtforth

Prof. Dr. Dominik Große Holtforth teaches business studies and media management at Fresenius University of Applied Sciences in Cologne. He is also head of the e-Commerce department which deals with strategy-related questions, the controlling of key performance indicators as well as competition strategies in online marketing and e-Commerce. Prof. Große Holtforth is co-founder of the e-Commerce agency and founder of the online plant shop “Meine Orangerie.” This is how he combines scientific expertise and practical experience.

Contributions by Dominik Große Holtforth:

8 min 15.06.2018

Best Practice Guide for Keyword Research and Analysis

Keyword research forms the key basis of your content strategy, helping you to create and optimize content to achieve good rankings in search engines.

518 shares Content Marketing

6 min 26.03.2018

7 Steps for a Perfect Content Marketing Strategy

Having great and relevant content is one of the best ways of creating and improving your online presence.

8 shares Content Marketing

6 min 19.02.2018

Step-by-Step Guide for Conducting a Content Audit

For many companies, online marketing is built on having great content. If this sounds familiar, you should be checking your content regularly to make sure it’s still up to scratch.

10 shares Content Marketing

6 min 09.10.2017

Online Shops and Voice Search – Music of the Future or an Urgent Need for Action?

Steve Jobs is always good for a quote - from ‘‘Stay hungry, stay foolish‘‘ to ‘‘Think different‘‘, the broad scale of his business wisdom is no less inspiring.

8 shares Voice Search

8 min 08.09.2017

The Perfect Analytics Dashboard

Web analysis is decisive for online success and is fundamental for data driven marketing. Find out practical tips for choosing your most important KPIs using analytics dashboards.

18 shares Marketing Practices

7 min 28.07.2017

Measuring Success in Social Media Marketing

For the majority of businesses, Social Media Marketing is one of the standard marketing channels and instruments. But just how effective is Social Media Marketing really? The answer to this not-unimportant question depends on who you ask.

11 shares Social Media

5 min 13.06.2017

AMP for E-Commerce - Turbo Loading for Online Shops?

The "tipping point of mobile search" was reached in the USA in the fourth quarter of 2014. For the first time, Google registered more queries from mobile than desktop devices.

1 shares Mobile SEO

7 min 16.05.2017

Strategies and Workflows for Uniqueness in Content Marketing

"More of the same" or "unique content" – this question is becoming increasingly urgent as more and more content is being produced for online channels. The more often content marketing is the starting point and basis for online marketing, the greater the threat of routine and redundancy.

0 shares Content Marketing

6 min 25.04.2017

User Behavior and Conversion Optimization – Behavior Models for More Conversions

Conversion optimization is one of the biggest challenges facing online shop operators. It’s so much easier to organize and acquire visits to your shop than it is to get those visitors to also order in the shop.

0 shares Marketing Practices

7 min 17.03.2017

5 Tips to Increase Your Shopping Cart Value – Optimize Your Online Shop

In shop optimization, the conversion rate is usually the central KPI in focus. And it’s true that this key figure strongly influences the success of e-commerce.

0 shares Marketing Practices

6 min 27.02.2017

Minimize the number of returns - 5 tips how to optimize your online shop

Even if low in number, unnecessary returns present a considerable potential for revenue growth in e-commerce. A return is unnecessary when it is based on an avoidable decision error on the part of the customer.

0 shares Marketing Practices

7 min 27.01.2017

Customer Lifetime Value – a KPI and its pitfalls

The plethora of key indicators available for e-commerce and online marketing presents a challenge for online marketers and business leaders. Which indicators are important enough to become KPIs?

0 shares Marketing Practices

6 min 17.01.2017

KPI Shortcuts in Online-Marketing and E-Commerce

There are often so many key performance indicators in online marketing and e-commerce that we reach overkill. That’s why it is so important to use KPIs in a way that is really helpful.

0 shares Marketing Practices

5 min 20.12.2016

Portfolio Optimization in Content Marketing

Uncertainty is a prevalent problem in content marketing, because it is unclear whether investing in content and content optimization actually leads to the desired result.

0 shares Content Marketing

6 min 04.11.2016

Content marketing controlling – this is how you control your content marketing

To this day, content marketing is one of the most important tools of online marketing. Questioning whether the effort made for content marketing, the investments in online content, and optimization of the latter are economically sensible and have positive effects is therefore as pertinent as ever.

0 shares Content Marketing

9 min 05.09.2016

Market segmentation in keyword marketing

Keyword marketing is one of the most important levers in search engine marketing. It largely entails research and selection of keywords that are appropriate for SEO and SEA. Since this step is usually conducted at an early stage in search engine marketing, the right choice of keywords holds an enormous potential.

0 shares Marketing Practices

6 min 04.08.2016

From corporate planning to the online marketing budget – How to define your SEM and SEO investment

Setting an online marketing budget for the different channels is always a great challenge for any online marketer. The dynamic online market and the ever increasing number of competitors make it difficult to choose SEO and SEM investments as main channels.

0 shares Marketing Practices