Prof. Dr. Dominik Große Holtforth

Prof. Dr. Dominik Große Holtforth

Prof. Dr. Dominik Große Holtforth teaches business studies and media management at Fresenius University of Applied Sciences in Cologne. He is also head of the E-Commerce department which deals with strategy-related questions, the controlling of key performance indicators as well as competition strategies in Online Marketing and E-Commerce. Prof. Große Holtforth is co-founder of the E-Commerce agency Warenkorb.com and founder of the online plant shop “Meine Orangerie”. This is how he combines scientific expertise and practical experience.

Contributions by Dominik Große Holtforth:

6 min 19/02/2018

Step-by-Step Guide for Conducting a Content Audit

For many companies, online marketing is built on having great content. If this sounds familiar, you should be checking your content regularly to make sure it’s still up to scratch.

8 shares Content Success

8 min 08/09/2017

The Perfect Analytics Dashboard

Web analysis is decisive for online success and is fundamental for data driven marketing. Find out practical tips for choosing your most important KPIs using analytics dashboards.

18 shares Website Success

7 min 28/07/2017

Measuring Success in Social Media Marketing

For the majority of businesses, Social Media Marketing is one of the standard marketing channels and instruments. But just how effective is Social Media Marketing really? The answer to this not-unimportant question depends on who you ask.

11 shares Online Marketing

5 min 13/06/2017

AMP for E-Commerce - Turbo Loading for Online Shops?

The "tipping point of mobile search" was reached in the USA in the fourth quarter of 2014. For the first time, Google registered more queries from mobile than desktop devices.

1 shares Search Success

7 min 16/05/2017

Strategies and Workflows for Uniqueness in Content Marketing

"More of the same" or "unique content" – this question is becoming increasingly urgent as more and more content is being produced for online channels. The more often content marketing is the starting point and basis for online marketing, the greater the threat of routine and redundancy.

0 shares Content Marketing

7 min 27/01/2017

Customer Lifetime Value – a KPI and its pitfalls

The plethora of key indicators available for e-commerce and online marketing presents a challenge for online marketers and business leaders. Which indicators are important enough to become KPIs?

0 shares Online Marketing

6 min 17/01/2017

KPI Shortcuts in Online-Marketing and E-Commerce

There are often so many key performance indicators in online marketing and e-commerce that we reach overkill. That’s why it is so important to use KPIs in a way that is really helpful.

0 shares Online Marketing

5 min 20/12/2016

Portfolio Optimization in Content Marketing

Uncertainty is a prevalent problem in content marketing, because it is unclear whether investing in content and content optimization actually leads to the desired result.

0 shares Content Marketing