Stephan Walcher

Stephan Walcher

Stephan Walcher is a SEO specialist who has been active in the online marketing field since 2007. He has worked as an in-house SEO specialist for MSN and Bing, as head of SEO consulting at Catbird Seat online marketing agency, as senior SEO manager at 1&1 Mail & Media GmbH, and later as Head of Product Management at Ryte. In January 2017, he joined the One Advertising AG in January as Team-Leader Travel SEO.

Contributions by Stephan Walcher:

3 min 10.10.2016

A step further: New reports for the Google Analytics integration

A few weeks ago here in OnPageMagazin, we presented the linkage of the Google search console and the Google analytics data into the software in detail. Now, we are even going a step further.

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5 min 18.08.2016

Index control using XML sitemaps

An XML sitemap is a simple list of URLs that is provided to search engines. It is a key tool that can help you identify indexing problems.

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7 min 16.08.2016

Do's and Don'ts – The correct way to handle duplicate content

Websites are said to have duplicate content when they have identical or very similar content on different URLs. Such websites do not offer any added value for search engines or website visitors.

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4 min 10.08.2016

Hands-on tips: Optimized use of PDFs for your SEO strategy

PDF documents offer a great advantage over other document types: They appear exactly the same on any device.

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3 min 19.04.2016

Google: Penalties for unnatural, outbound links

In mid-April, Google sent a warning email to operators of websites on which unnatural, deceptive, or manipulative outbound links had been detected.

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2 min 15.03.2016

Google officially removes Toolbar PageRank

Google had previously pinpointed that the PageRank status does not affect a website’s ranking. Following its official removal, this green status bar will now be a thing of the past.

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3 min 29.09.2015

New Google AdSense policies starting September

Google AdSense, the advertising service that was started in 2003 and that has over 40 million users, is currently sending emails to its publishers asking them to adapt their websites to the new policies before September 30th. This article will show you how you can make your website EU-compliant with just a few clicks.

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