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Tatjana Hein

Tatjana Hein feels at home in the field of content marketing, PR, and the analytics realm. She has a great overview of the newest trends and developments. For analytics provider Piwik PRO, she uses her expertise to manage the balancing act between the areas by skilfully linking topics.

Contributions by Tatjana Hein:

8 min 08.11.2019

The Illusion of Control in eCommerce

The ability to control certain situations can motivate human action: people tend to evaluate the outcome of an action or process more positively if they were able to influence the action or process themselves.

8 shares Marketing Practices