Trutz Fries is founder and CEO of AMALYTIX, an Amazon monitoring tool for sellers and vendors. He is also CEO and co-founder of the Amazon agency REVOIC. In this context, he helps manufacturers and merchants sell more on Amazon.
Contributions by Trutz Fries:
Customer reviews (ratings) play an important role in e-commerce, since the potential buyer cannot test or even touch the product on the Internet. Thus in order to make a purchase decision, many potential customers rely on the available reviews.