Category: Content Marketing

2 min 29.07.2021

Your 6 point summer checklist: To make your website user experience unforgettable

The summer is well under way, and for some, that means business slows down. Use this time wisely and optimize your website user experience! Our 6 point checklist will help you focus on what you need to work on.

1 shares Content Marketing

8 min 14.01.2021

How to update old content by republishing and refurbishing

Republishing and refurbishing is the ideal way to breathe new life into old content on your website. Maximize qualified traffic and improve the content experience on your website by learning which content to republish and refurbish and how to integrate it into your content workflow.

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6 min 10.01.2020

SEO New Year’s Resolutions for 2020

The start of a new year can be the perfect time for us to overcome bad habits and gain positive changes we’ve been hoping to carry out for a while. However, these ambitious “New Year's Resolutions” can be hard to commit to and often end up discarded come mid-January.

8 shares Content Marketing

7 min 04.10.2019

Nurture Leads with Content That Converts

Nurture leads with actionable content that addresses their needs throughout the buyer’s journey.

16 shares Content Marketing

7 min 19.09.2019

How to Build a Content Strategy Team From the Ground Up

What's important when developing a content strategy team? Content Director Katie McKenna of Portent shares her suggestions on how to start, build, or continue a successful content team.

3 shares Content Marketing

5 min 21.08.2019

The 6 fatal errors in content marketing and how to prevent them

Content marketers still make a number of mistakes when it comes to successfully preparing and promoting their content. When your article doesn't drive traffic to your website or if nobody reacts to your post on Facebook, then you probably made one of the following six mistakes.

12 shares Content Marketing

8 min 05.08.2019

Create Brand Awareness with Unique Content in 9 Steps

Unique content helps brands build brand awareness across channels. Learn 9 ways you can creatively use content to build awareness for your brand.

28 shares Content Marketing

12 min 29.07.2019

How To Use Effective Persuasion (Plus 5 Ways To Write Email Copy That Converts)

Email marketing is not dead. Far from it. In fact, email marketing remains one of the most powerful ways for you to grow your business and generate new leads. But here’s the catch - it’s harder than ever. Consumers are too savvy for you to follow a set of ‘best practices’ and expect results. Instead, by creating email copy around psychological triggers, you’ll speak directly to your entire audience, not a segment of them. That’s how you stay on the cutting edge of email marketing. And here’s how you do it.

11 shares Content Marketing

6 min 17.06.2019

9 Effective Content Promotion Tactics

Unique content with added value can help your website rank better in Google. But excellent content can do more than just satisfy Google: it improves the user experience, increases your trust, optimizes customer loyalty, and creates lasting branding awareness.

16 shares Content Marketing

9 min 10.04.2019

How to Write Content for People Not Search Engines

Content is dead. Long live content. 2019 has signalled a tectonic shift from the content creation strategies that once worked - with keyword research a central theme, to a more dynamic and sophisticated content model. Readers want the answer to the problems they didn’t even know they had. And your SEO rankings depend on giving it to them. Forget everything you knew about SEO. The future of content is now.

41 shares Content Marketing

7 min 11.02.2019

Video Schema Markup: How to Use Structured Data on Your Video Pages

This article explains what schema markups are and how they will impact your website's SEO so that you’ll have everything you need to start implementing them.

14 shares Content Marketing

9 min 06.02.2019

5 content marketing ideas that do NOT involve your blog

Keep your users happy and engaged by experimenting with these 5 content alternatives to the ubiquitous blog post.

66 shares Content Marketing

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