Nurture leads with actionable content that addresses their needs throughout the buyer’s journey.
What's important when developing a content strategy team? Content Director, Katie McKenna of Portent shares her suggestions on how to start, build, or continue a successful content team.
Content marketers still make a number of mistakes when it comes to successfully preparing and promoting their content. When your article doesn't drive traffic to your website or if nobody reacts to your post on Facebook, then you probably made one of the following six mistakes.
Email marketing is not dead. Far from it. In fact, email marketing remains one of the most powerful ways for you to grow your business and generate new leads. But here’s the catch - it’s harder than ever. Consumers are too savvy for you to follow a set of ‘best practices’ and expect results. Instead, by creating email copy around psychological triggers, you’ll speak directly to your entire audience, not a segment of them. That’s how you stay on the cutting edge of email marketing. And here’s how you do it.
Unique content with added value can help your website rank better in Google. But excellent content can do more than just satisfy Google: it improves the user experience, increases your trust, optimizes customer loyalty, and creates lasting branding awareness.
Content is dead. Long live content. 2019 has signalled a tectonic shift from the content creation strategies that once worked - with keyword research a central theme, to a more dynamic and sophisticated content model. Readers want the answer to the problems they didn’t even know they had. And your SEO rankings depend on giving it to them. Forget everything you knew about SEO. The future of content is now.
This article explains what schema markups are and how they will impact your website's SEO so that you’ll have everything you need to start implementing them.
Keep your users happy and engaged by experimenting with these 5 content alternatives to the ubiquitous blog post.
As the importance of voice search continues to grow, the jury is still out on the best way to optimize content for it. However, there’s an emerging list of best practice that does seem to work exceptionally well. This article explores the top 4 ways to optimize your content for voice search.
In the world of digital marketing, the importance of content marketing is increasing. The way content marketing campaigns and content strategies are created is changing. Users want interactive content, brands with an authentic and likeable face, and a better user experience.
Don't let your content get stuck in a rut. Reinspire yourself and your team with these 5 practical tips to refresh your content marketing campaign.
It's no secret that content marketing is an important component of any marketing strategy. Avoid these 5 content marketing mistakes to ensure the time and money you invest into content pays off.