When you use Google Analytics data to optimize your website content, you should be looking at more than just the traffic and page views. In this article, we focus on seven special Analytics reports that will help you to better understand your website users and their behavior.
In this article, we will show you the eight most practical WordPress plugins designed specifically for editorial teams.
Keyword research forms the key basis of your content strategy, helping you to create and optimize content to achieve good rankings in search engines.
Create content for every stage in the buying funnel to see a better return on your content marketing investment.
You run your own online shop, and your SEO consultant has told you for the thousandth time that it would help to have a blog where you regularly post content?
Anyone who works in the online marketing industry knows that the world of Google changes fast. What was working well yesterday is already outdated today.
Repurposing old content allows you to boost the traffic to your original piece and ensure that your hard work hasn't gone to waste. In this article, we explain how you can repurpose content in 7 different ways.
Rome wasn't built in a day, and things that were relevant back then are still often relevant today - search volumes for example.
Having great and relevant content is one of the best ways of creating and improving your online presence.
Struggling to create content that engages your audience? You’re not alone. Boosting engagement is a major cause of frustration for marketers, but one that can be remedied by embracing a new content format: interactive content.
Attention, emotions, brand development, world peace. Some online marketers believe storytelling can achieve anything. But can you really achieve anything just by telling a story?
Admittedly this headline may sound like a typical online marketing catchphrase. We’re already used to 'semantic', but now we need 'holistic' too? But, this is the future of online marketing.