Almost 300 different content management systems are available on the market. In this article, we provide an overview of the most well known CMS.
As we start the new year, it's time to look back on a successful and exciting 2017.
User-orientated content is currently the solution to many SEO questions, as is the new saying: optimize topics instead of keywords.
Patience is a virtue – but not in content marketing. Content shouldn’t wait for its readers – it has to pick up its target audience in the right place, at the right time, and in the right way.
Thousands of stories are circulating the internet: some true, some false, some short, some long. Some are for entertainment, and others are a source of knowledge.
If you want to use content marketing techniques to find, enthuse, and retain your customers, you will also want to know whether you are accomplishing these goals.
One advantage of in-store trade over e-commerce is the personal factor. Website operators now try to offer their users the best individual user experience possible.
Have you published good content on your website, but you‘re not generating new visitors and Google isn‘t rewarding you with good rankings? If that‘s the case, it‘s time to optimize your content and its promotion.
If you talk to five different people about Content Marketing, you‘re likely to get ten different definitions of what Content Marketing is. And that‘s a good thing! Content Marketing is about finding that one, tailor-made, best path to greater reach. But, we should also define what Content Marketing is NOT.
Product descriptions are an important quality criterion for online shops. They give the visitor the most relevant information on an item in the shop, and, therefore, substantially contribute to whether or not a visitor jumps off the page, backs out or carries out the ordering process.
Landing pages play an important role as an interface between website operators and users. They contribute decisively to the fulfillment of user needs and function as a virtual showroom in e-commerce.
"More of the same" or "unique content" – this question is becoming increasingly urgent as more and more content is being produced for online channels. The more often content marketing is the starting point and basis for online marketing, the greater the threat of routine and redundancy.