If you want to use content marketing techniques to find, enthuse, and retain your customers, you will also want to know whether you are accomplishing these goals.
One advantage of in-store trade over e-commerce is the personal factor. Website operators now try to offer their users the best individual user experience possible.
Have you published good content on your website, but you‘re not generating new visitors and Google isn‘t rewarding you with good rankings? If that‘s the case, it‘s time to optimize your content and its promotion.
If you talk to five different people about Content Marketing, you‘re likely to get ten different definitions of what Content Marketing is. And that‘s a good thing! Content Marketing is about finding that one, tailor-made, best path to greater reach. But, we should also define what Content Marketing is NOT.
Product descriptions are an important quality criterion for online shops. They give the visitor the most relevant information on an item in the shop, and, therefore, substantially contribute to whether or not a visitor jumps off the page, backs out or carries out the ordering process.
Landing pages play an important role as an interface between website operators and users. They contribute decisively to the fulfillment of user needs and function as a virtual showroom in e-commerce.
"More of the same" or "unique content" – this question is becoming increasingly urgent as more and more content is being produced for online channels. The more often content marketing is the starting point and basis for online marketing, the greater the threat of routine and redundancy.
If you have a good sense for what interests your user, you have a valuable collection of information and sources. But these remain all too often unused because they are not systematically archived and are thus quickly forgotten.
At first glance, e-mail marketing and organic traffic do not seem to have anything to do with each other. Traffic generated by e-mails is, per se, not organic. Nevertheless, with the help of e-mail marketing, organic traffic can be increased.
Google is dumb - Google knows everything. Between these two extremes is leeway for countless gradations that address the valuation and assessment of Google’s "Artificial Intelligence".
It’s that time again: a new year has begun. Let’s leave the retrospectives to others and instead look ahead to the important digital marketing trends of 2017.
Uncertainty is a prevalent problem in content marketing, because it is unclear whether investing in content and content optimization actually leads to the desired result.