"More of the same" or "unique content" – this question is becoming increasingly urgent as more and more content is being produced for online channels. The more often content marketing is the starting point and basis for online marketing, the greater the threat of routine and redundancy.
If you have a good sense for what interests your user, you have a valuable collection of information and sources. But these remain all too often unused because they are not systematically archived and are thus quickly forgotten.
At first glance, e-mail marketing and organic traffic do not seem to have anything to do with each other. Traffic generated by e-mails is, per se, not organic. Nevertheless, with the help of e-mail marketing, organic traffic can be increased.
Google is dumb - Google knows everything. Between these two extremes is leeway for countless gradations that address the valuation and assessment of Google’s "Artificial Intelligence".
It’s that time again: a new year has begun. Let’s leave the retrospectives to others and instead look ahead to the important digital marketing trends of 2017.
Uncertainty is a prevalent problem in content marketing, because it is unclear whether investing in content and content optimization actually leads to the desired result.
We all know the challenge: In order to excite website visitors, we need outstanding content. But what is outstanding content exactly? Market surveys, data from existing sites, and keyword research help us understand website users.
To this day, content marketing is one of the most important tools of online marketing. Questioning whether the effort made for content marketing, the investments in online content, and optimization of the latter are economically sensible and have positive effects is therefore as pertinent as ever.
Yea, yea: Google’s Keyword Planner only provides inaccurate information for the keyword research. But do we really need these data? Or aren’t there other facts that are much more important?
No content strategy can be successful without good seeding. And a look beyond the country’s borders shows that every market has its own rules.
Fast load times have a positive effect on the user’s interaction with a website and can eventually lead to more sales for online shops. This article will show you practical tips on how to optimize the load time of your WordPress pages.
In almost all of my articles, I often cause great shock with my 50-50 recommendations: Unlike before where 80% of the editing time would be dedicated to new articles and 20% to the maintenance of the website, I recommend investing at least 50% in nurturing old posts.