Category: Content Marketing

9 min 30.08.2017

Content Personalization – the Boost for More Conversions

One advantage of in-store trade over e-commerce is the personal factor. Website operators now try to offer their users the best individual user experience possible.

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6 min 14.08.2017

Content Promotion - A Beginner's Guide

Have you published good content on your website, but you‘re not generating new visitors and Google isn‘t rewarding you with good rankings? If that‘s the case, it‘s time to optimize your content and its promotion. 

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7 min 08.08.2017

What Content Marketing is NOT

If you talk to five different people about Content Marketing, you‘re likely to get ten different definitions of what Content Marketing is. And that‘s a good thing! Content Marketing is about finding that one, tailor-made, best path to greater reach. But, we should also define what Content Marketing is NOT.

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5 min 24.07.2017

Online Shop Optimization - the Path to the Perfect Product Description

Product descriptions are an important quality criterion for online shops. They give the visitor the most relevant information on an item in the shop, and, therefore, substantially contribute to whether or not a visitor jumps off the page, backs out or carries out the ordering process.

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9 min 20.06.2017

XXL Guide: Landing Page Types & Their Use in E-Commerce

Landing pages play an important role as an interface between website operators and users. They contribute decisively to the fulfillment of user needs and function as a virtual showroom in e-commerce.

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7 min 16.05.2017

Strategies and Workflows for Uniqueness in Content Marketing

"More of the same" or "unique content" – this question is becoming increasingly urgent as more and more content is being produced for online channels. The more often content marketing is the starting point and basis for online marketing, the greater the threat of routine and redundancy.

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7 min 20.03.2017

Use Case: Content marketing without material chaos - get a grip on your content

If you have a good sense for what interests your user, you have a valuable collection of information and sources. But these remain all too often unused because they are not systematically archived and are thus quickly forgotten.

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5 min 20.03.2017

8 effective tips for more organic traffic through e-mail marketing

At first glance, e-mail marketing and organic traffic do not seem to have anything to do with each other. Traffic generated by e-mails is, per se, not organic. Nevertheless, with the help of e-mail marketing, organic traffic can be increased.

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3 min 06.03.2017

Achieve better rankings through relevance - Get to the point!

Google is dumb - Google knows everything. Between these two extremes is leeway for countless gradations that address the valuation and assessment of Google’s "Artificial Intelligence".

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5 min 02.02.2017

Top 5 Digital Marketing Trends of 2017

It’s that time again: a new year has begun. Let’s leave the retrospectives to others and instead look ahead to the important digital marketing trends of 2017.

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5 min 20.12.2016

Portfolio Optimization in Content Marketing

Uncertainty is a prevalent problem in content marketing, because it is unclear whether investing in content and content optimization actually leads to the desired result.

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6 min 29.11.2016

Outstanding content is no coincidence – creating content with customer insights

We all know the challenge: In order to excite website visitors, we need outstanding content. But what is outstanding content exactly? Market surveys, data from existing sites, and keyword research help us understand website users.

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