Category: Content Marketing

3 min 06.03.2017

Achieve better rankings through relevance - Get to the point!

Google is dumb - Google knows everything. Between these two extremes is leeway for countless gradations that address the valuation and assessment of Google’s "Artificial Intelligence".

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5 min 02.02.2017

Top 5 Digital Marketing Trends of 2017

It’s that time again: a new year has begun. Let’s leave the retrospectives to others and instead look ahead to the important digital marketing trends of 2017.

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5 min 20.12.2016

Portfolio Optimization in Content Marketing

Uncertainty is a prevalent problem in content marketing, because it is unclear whether investing in content and content optimization actually leads to the desired result.

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6 min 29.11.2016

Outstanding content is no coincidence – creating content with customer insights

We all know the challenge: In order to excite website visitors, we need outstanding content. But what is outstanding content exactly? Market surveys, data from existing sites, and keyword research help us understand website users.

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6 min 04.11.2016

Content marketing controlling – this is how you control your content marketing

To this day, content marketing is one of the most important tools of online marketing. Questioning whether the effort made for content marketing, the investments in online content, and optimization of the latter are economically sensible and have positive effects is therefore as pertinent as ever.

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7 min 26.09.2016

Being there is all that counts: The 3-minute keyword research

Yea, yea: Google’s Keyword Planner only provides inaccurate information for the keyword research. But do we really need these data? Or aren’t there other facts that are much more important?

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6 min 24.08.2016

Why German and US seeding differ

No content strategy can be successful without good seeding. And a look beyond the country’s borders shows that every market has its own rules.

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2 min 13.07.2016

How to optimize the load time of WordPress pages

Fast load times have a positive effect on the user’s interaction with a website and can eventually lead to more sales for online shops. This article will show you practical tips on how to optimize the load time of your WordPress pages.

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1 min 04.07.2016

Republishing – The practical guide

In almost all of my articles, I often cause great shock with my 50-50 recommendations: Unlike before where 80% of the editing time would be dedicated to new articles and 20% to the maintenance of the website, I recommend investing at least 50% in nurturing old posts.

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5 min 27.06.2016

Google Panda – How to accurately determine the quality attributes of web content

The Google Panda update is a filter in Google’s algorithm that is used to evaluate websites in the Google search index. It devalues websites that have poor quality content and promotes the ones that have high-quality content.

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7 min 01.06.2016

SEO for Agencies - 5 Reports to Simplify Daily Activities in Your Agency

The road to success often means huge workloads for both agencies and clients. Ryte's reports can greatly simplify daily life in your agency, making tasks quicker, easier and more efficient.

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2 min 11.06.2015

Google Panda Update in the Next Upcoming Weeks?

Gary Illyes announced at the SMX Advanced in Seattle that there will be a Panda update in the next couple of weeks.

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