Google launched the beta version of the Google Analytics App and Web Property at the end of July 2019. The latest version, as of October 2020, is called Google Analytics 4.
Google Analytics 4 or GA4, is now the standard for all new Analytics Properties.
In this article, I want to clarify what makes the new Google Analytics 4 so exciting, what has changed, how important data streams are in GA4, and show some exemplary screenshots of the new version.
Googlebot needs to crawl your website before it’s displayed to users in the search results. Although this an essential step, it doesn’t get as much attention as many other topics. I think it’s in part because Google doesn’t share a great deal of information on exactly how Googlebot crawls the web.
The Google Search Console is a free Google tool helping webmasters to analyze their search performance. In this article, we explain how to set up the Google Search Console, and how to use it to analyze your search performance.
Google has updated PageSpeed Insights, and has now made it clearer than ever that there are several ways and values of measuring page speed. We'll explain the most important of these measurements and show you how to optimize your website.
It's Valentine's Day - love is in the air! But is it on your website? If the romance between you and Google isn't going as planned, here we list 7 reasons where you might be going wrong.
Google Ads campaigns require constant care and feeding. This post explains five important housekeeping items that advertisers can implement to minimize unqualified clicks and ensure their Google Ads campaigns are running efficiently.
Save time and money on your Google Ads campaigns by implementing these three automated Google Ads rules.
Online marketers and SEOs work with large volumes of data every day. You should always make sure you read and interpret the data in a meaningful way. Google Data Studio is a powerful tool that you can use to visualize data from different sources. We will show you what you should pay attention to when using Google Data Studio, and how you can utilize Google Data Studio in the best way for your online marketing activities.
Google Search Console has come a long way since its early days, when it was still called Google Webmaster Tools.
If you've read our most recent articles in Ryte magazine, then your website should be poised and ready for top rankings in Google search results, generating more organic traffic than ever before. However, there's always room for improvement - that's where Google Ads can help.
Google recently announced it's newest ad type, Shoppable Images, right in time for the holidays. Early adopters of Shoppable Images are likely to reap significant and meaningful benefits for their brand.
This article explains four Google Analytics filters you can use to get cleaner, more accurate analytics data for your website.