Category: Google Topics

8 min 15.07.2021

Google Search Console: the Holy Grail of Search and Keyword Data

The Google Search Console (GSC) was developed to help website owners monitor their traffic and search performance. It’s such a valuable source of information as it provides real data on how your users interact with your website in the SERPs!

15 shares Google Topics

8 min 24.06.2021

Take the First Steps Towards Website User Experience

We all surf, search, shop, click, compare and purchase as end consumers on our smartphones and laptops. As website owners, we create project plans. optimize, and monitor our web properties in order to improve the way users find content from your website on search engines. This article introduces you to the world of website user experience and shares strategies proven to optimize sites for high-quality and memorable user interactions.

1 shares Google Topics

12 min 17.05.2021

The Ultimate Guide to the Google Search Console

The Google Search Console is a free Google tool that helps webmasters analyze their search performance. This article explains how to set up a Google Search Console account and how to use it to analyze your search performance.

40 shares Google Topics

9 min 10.05.2021

Understanding Entities with the Knowledge Graph Search API

Entities. Admittedly, a difficult topic to grasp, but one that should be familiar to everyone involved in SEO. But what is it all about? This article explains which updates brought entities into the SEO world and how everyone can easily retrieve them via the Knowledge Graph Search API.

93 shares Google Topics

13 min 07.12.2020

Google Analytics 4: The New Google Analytics Property

Google launched the beta version of the Google Analytics App and Web Property at the end of July 2019. The latest version, as of October 2020, is called Google Analytics 4.

Google Analytics 4 or GA4, is now the standard for all new Analytics Properties.
In this article, I want to clarify what makes the new Google Analytics 4 so exciting, what has changed, how important data streams are in GA4, and show some exemplary screenshots of the new version.

114 shares Google Topics

7 min 25.08.2020

5 things you didn’t know about Googlebot

Googlebot needs to crawl your website before it’s displayed to users in the search results. Although this an essential step, it doesn’t get as much attention as many other topics. I think it’s in part because Google doesn’t share a great deal of information on exactly how Googlebot crawls the web.

51 shares Google Topics

7 min 18.02.2019

How to Measure Page Speed

Google has updated PageSpeed Insights, and has now made it clearer than ever that there are several ways and values of measuring page speed. We'll explain the most important of these measurements and show you how to optimize your website.

4 shares Google Topics

1 min 13.02.2019

The Anti-Valentine’s Day: 7 Reasons Why Google Doesn’t Love Your Website

It's Valentine's Day - love is in the air! But is it on your website? If the romance between you and Google isn't going as planned, here we list 7 reasons where you might be going wrong.

19 shares Google Topics

7 min 13.02.2019

Five things you can do to your Google Ads campaigns every week to keep them from bleeding money

Google Ads campaigns require constant care and feeding. This post explains five important housekeeping items that advertisers can implement to minimize unqualified clicks and ensure their Google Ads campaigns are running efficiently.

11 shares Google Topics

4 min 14.01.2019

Optimizing Automated Rules in Google Ads

Save time and money on your Google Ads campaigns by implementing these three automated Google Ads rules.

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6 min 27.11.2018

Beginner's Guide to Google Data Studio

Online marketers and SEOs work with large volumes of data every day. You should always make sure you read and interpret the data in a meaningful way. Google Data Studio is a powerful tool that you can use to visualize data from different sources. We will show you what you should pay attention to when using Google Data Studio, and how you can utilize Google Data Studio in the best way for your online marketing activities.

12 shares Google Topics

10 min 23.11.2018

How to Work Effectively with Google Search Console Data to Analyze Google Updates

Google Search Console has come a long way since its early days, when it was still called Google Webmaster Tools.

13 shares Google Topics

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