Category: Google Topics

5 min 25.03.2018

How to Use the New Google Search Console

The Google Search Console is a helpful tool that provides valuable insights for helping you to optimize your website. In this article, we give you an introduction to the new Search Console, and explain how to use the additional features.

17 shares Google Topics

6 min 20.11.2017

12 Common Mistakes with Google Analytics

This article offers an overview of the 12 most common mistakes in Google Analytics and how to avoid them.

54 shares Google Topics

6 min 19.11.2017

Google AdWords: How to Analyze Competition with the Auction Insights Report

Google AdWords is a good way for website operators to generate paid traffic within a short period of time. But how can I compare my performance with that of my competitors?

10 shares Google Topics

6 min 13.10.2017

Ad design with Google AdWords - 10 Easily Avoidable Errors

In the past, when German courts dealt with Google AdWords, this almost always concerned brand bidding.

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11 min 01.09.2017

Measuring Content Marketing Success with Google Analytics

If you want to use content marketing techniques to find, enthuse, and retain your customers, you will also want to know whether you are accomplishing these goals.

17 shares Content Marketing

3 min 18.08.2017

Google & HTTPS: What You Now Need to Know

On August 17, 2017, Google sent an email to operators of unencrypted websites warning them that from October 2017, their users would see a "not secure" notice.

47 shares Google Topics

6 min 09.03.2017

Tag Manager: bring your web analysis to the next level

Every online marketer uses web analytics software to measure the success of marketing campaigns and of their company on the web.

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6 min 15.12.2016

AdWords Christmas Tips – Big shopping

Preparations for the 2016 Christmas business are already in full swing. First sales records will have been achieved by as early as late November during the cyber week, and companies are battling it off with promotions, trying to draw consumer interests to their products.

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1 min 21.10.2016

Google is taking it a step further: the mobile index is becoming the primary index of the search engine

Internet use is becoming more and more mobile. Therefore, the newest announcement of the search engine group Google follows this. The mobile index of the search engine should serve as the primary index in the future and the desktop index should come second.

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3 min 18.10.2016

Google keyword planner – More precise data in the search volume despite the update

For a long time, the Google AdWords Keyword Planner was the first contact point for keyword research for many online marketers. In August, Google released important changes in the tool, which will influence the output of search volumes.

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5 min 09.08.2016

Local AdWords: 3 creative ideas for locally targeted AdWords campaigns

Nowadays, the highly competitive market requires online advertisers to be extremely creative in order to survive. The steadily rising click costs (CPCs) are a major challenge in this case.

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5 min 27.06.2016

Google Panda – How to accurately determine the quality attributes of web content

The Google Panda update is a filter in Google’s algorithm that is used to evaluate websites in the Google search index. It devalues websites that have poor quality content and promotes the ones that have high-quality content.

0 shares Content Marketing

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