Manual penalties applied as a consequence of violating Google Webmaster Guidelines are, next to Google algorithms such as Panda or Penguin, among the leading causes for a sudden loss of Google traffic. Kaspar Szymanski offers rare insights from a former long term Google Search employee perspective with years of experience both applying and lifting penalties from within Google.
Summer is slowly drawing to a close, which means it’s now time to turn your attention to the next big events that are coming up! You might think it’s too early to be thinking about Christmas, but we don’t. Now is the right time to be getting your website ready for the big influx of Christmas shoppers.
Chrome 68 will start displaying a "Not Secure" warning for any webpage that isn’t secure. Learn why Google is making this update and get the essential information to prepare for the change.
The Google Search Console is a helpful tool that provides valuable insights for helping you to optimize your website. In this article, we give you an introduction to the new Search Console, and explain how to use the additional features.
This article offers an overview of the 12 most common mistakes in Google Analytics and how to avoid them.
Google AdWords is a good way for website operators to generate paid traffic within a short period of time. But how can I compare my performance with that of my competitors?
In the past, when German courts dealt with Google AdWords, this almost always concerned brand bidding.
If you want to use content marketing techniques to find, enthuse, and retain your customers, you will also want to know whether you are accomplishing these goals.
On August 17, 2017, Google sent an email to operators of unencrypted websites warning them that from October 2017, their users would see a "not secure" notice.
Every online marketer uses web analytics software to measure the success of marketing campaigns and of their company on the web.
Preparations for the 2016 Christmas business are already in full swing. First sales records will have been achieved by as early as late November during the cyber week, and companies are battling it off with promotions, trying to draw consumer interests to their products.
Internet use is becoming more and more mobile. Therefore, the newest announcement of the search engine group Google follows this. The mobile index of the search engine should serve as the primary index in the future and the desktop index should come second.