Category: Google Topics

5 min 27.06.2016

Google Panda – How to accurately determine the quality attributes of web content

The Google Panda update is a filter in Google’s algorithm that is used to evaluate websites in the Google search index. It devalues websites that have poor quality content and promotes the ones that have high-quality content.

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4 min 20.06.2016

Google News Optimization – How to get your website into the vertical search

Google News is a free service that was introduced by Google in 2002 to enable users to search for global news. The service allows Google to give users the possibility to search for news in a vertical search as well as go directly to specific topics in the search results.

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4 min 20.05.2016

Google Analytics Autotrack

Google introduced a new function on Google Analytics in mid-February: Autotrack. This article shows for whom this function is suited and how Autotrack can be integrated into the website.

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2 min 18.05.2016

Google Mobile Update - the screws are being tightened

Last year, Google caused a turmoil among webmasters all over the world with its mobile update. The rollout, which was termed "Mobilegeddon", and the ranking changes associated with it had been awaited reverently by the entire SEO scene.

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9 min 04.05.2016

The Google Quality Rater Guidelines

Since they’re going to be leaked at some point anyway, we can just go ahead and publish them. – that is probably what drove Google to officially publish its Quality Rater Guidelines.

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6 min 12.04.2016

Google Analytics: These are the 10 most important KPIs for your website

Learn the 10 important KPIs for websites and find out how you can easily use the Google Analytics tool to monitor them. A few useful tips are also included to help you assess the performance of your web presence.

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2 min 15.03.2016

Google officially removes Toolbar PageRank

Google had previously pinpointed that the PageRank status does not affect a website’s ranking. Following its official removal, this green status bar will now be a thing of the past.

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4 min 17.11.2015

Bye Bye Doorway Pages - Google Tightens their Quality Guidelines

Google has adjusted its quality guidelines for doorway pages. Once again, a good decision for better search results. However, some questions remain unanswered: How does Google define doorway pages? What consequences does this announcement have for daily SEO work or for my website? Here are the answers!

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3 min 29.09.2015

New Google AdSense policies starting September

Google AdSense, the advertising service that was started in 2003 and that has over 40 million users, is currently sending emails to its publishers asking them to adapt their websites to the new policies before September 30th. This article will show you how you can make your website EU-compliant with just a few clicks.

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5 min 09.07.2015

Interview with a Google SpamFighter

Johannes Mehlem from Google's Search Quality team reveals to us what it takes to fight spam on a daily basis and shares practical advice for SEO savvy webmasters!

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2 min 11.06.2015

Google Panda Update in the Next Upcoming Weeks?

Gary Illyes announced at the SMX Advanced in Seattle that there will be a Panda update in the next couple of weeks.

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1 min 29.04.2015

5 things you need to know about the great Google Mobile Update!

As of April 21st, the mobile-friendliness of a web page is considered an official ranking factor for Google. The search engine responded with this update on the development that more and more users use mobile devices to surf the internet

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