Nowadays, the highly competitive market requires online advertisers to be extremely creative in order to survive. The steadily rising click costs (CPCs) are a major challenge in this case.
The Google Panda update is a filter in Google’s algorithm that is used to evaluate websites in the Google search index. It devalues websites that have poor quality content and promotes the ones that have high-quality content.
Google News is a free service that was introduced by Google in 2002 to enable users to search for global news. The service allows Google to give users the possibility to search for news in a vertical search as well as go directly to specific topics in the search results.
Google introduced a new function on Google Analytics in mid-February: Autotrack. This article shows for whom this function is suited and how Autotrack can be integrated into the website.
Last year, Google caused a turmoil among webmasters all over the world with its mobile update. The rollout, which was termed "Mobilegeddon", and the ranking changes associated with it had been awaited reverently by the entire SEO scene.
Since they’re going to be leaked at some point anyway, we can just go ahead and publish them. – that is probably what drove Google to officially publish its Quality Rater Guidelines.
Learn the 10 important KPIs for websites and find out how you can easily use the Google Analytics tool to monitor them. A few useful tips are also included to help you assess the performance of your web presence.
Google had previously pinpointed that the PageRank status does not affect a website’s ranking. Following its official removal, this green status bar will now be a thing of the past.
Google has adjusted its quality guidelines for doorway pages. Once again, a good decision for better search results. However, some questions remain unanswered: How does Google define doorway pages? What consequences does this announcement have for daily SEO work or for my website? Here are the answers!
Google AdSense, the advertising service that was started in 2003 and that has over 40 million users, is currently sending emails to its publishers asking them to adapt their websites to the new policies before September 30th. This article will show you how you can make your website EU-compliant with just a few clicks.
Johannes Mehlem from Google's Search Quality team reveals to us what it takes to fight spam on a daily basis and shares practical advice for SEO savvy webmasters!
Gary Illyes announced at the SMX Advanced in Seattle that there will be a Panda update in the next couple of weeks.