Category: Marketing Practices

7 min 14.05.2018

How to Create a Marketing Funnel: A Beginner's Guide to Online Marketing

In many companies, marketing and sales are two competing teams and they implement their strategies and activities independently of each other.

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5 min 23.04.2018

What Editors Can Do to Ensure Good Rankings

Rome wasn't built in a day, and things that were relevant back then are still often relevant today - search volumes for example.

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4 min 13.04.2018

Why You Should Combine SEA and Social

Are you looking for new, highly effective ways to generate leads? Don’t distinguish between Team SEA and Team Social.

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5 min 02.03.2018

4 Steps for Setting Up an In-House SEO Team

Bringing your SEO in-house is a big decision, but for many businesses, it can be the right one. Search engine optimization is one of the most popular digital marketing tactics for businesses because the ROI is relatively high and the traffic that it brings in is very targeted. In this article, we outline the 4 most important steps for bringing your SEO in house.

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10 min 10.01.2018

The Neanderthal in the Online Shop: Psychology and Online Marketing

Understanding the human psyche can be a very useful marketing tool. In this article, we provide you with 7 tips to help you market your products in the best way possible.

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7 min 08.01.2018

10 Top SEO Trends for 2018

2017 was a great year for SEO, but what will happen this year? In this article, we’ve summarized some of the trends that will dominate 2018.

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6 min 20.11.2017

12 Common Mistakes with Google Analytics

This article offers an overview of the 12 most common mistakes in Google Analytics and how to avoid them.

54 shares Google Topics

6 min 19.11.2017

Google AdWords: How to Analyze Competition with the Auction Insights Report

Google AdWords is a good way for website operators to generate paid traffic within a short period of time. But how can I compare my performance with that of my competitors?

10 shares Google Topics

6 min 13.10.2017

Ad design with Google AdWords - 10 Easily Avoidable Errors

In the past, when German courts dealt with Google AdWords, this almost always concerned brand bidding.

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7 min 11.10.2017

Brand Bidding as a Tool for Website Success

Using protected brands or company names of competitors as keywords for your own Google Adwords campaign is nothing new anymore. Or is it?

9 shares Marketing Practices

8 min 08.09.2017

The Perfect Analytics Dashboard

Web analysis is decisive for online success and is fundamental for data driven marketing. Find out practical tips for choosing your most important KPIs using analytics dashboards.

18 shares Marketing Practices

6 min 25.08.2017

In-Store Visits – How to Combine the Measurement of Your Online and Offline Conversions

Measuring the relationship between online and offline statistics has been one of the biggest challenges since the founding of the internet. In-store trade is still significant despite the increasing digitalization in recent years.

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