Bringing your SEO in-house is a big decision, but for many businesses, it can be the right one. Search engine optimization is one of the most popular digital marketing tactics for businesses because the ROI is relatively high and the traffic that it brings in is very targeted. In this article, we outline the 4 most important steps for bringing your SEO in house.
Understanding the human psyche can be a very useful marketing tool. In this article, we provide you with 7 tips to help you market your products in the best way possible.
2017 was a great year for SEO, but what will happen this year? In this article, we’ve summarized some of the trends that will dominate 2018.
This article offers an overview of the 12 most common mistakes in Google Analytics and how to avoid them.
Google AdWords is a good way for website operators to generate paid traffic within a short period of time. But how can I compare my performance with that of my competitors?
In the past, when German courts dealt with Google AdWords, this almost always concerned brand bidding.
Using protected brands or company names of competitors as keywords for your own Google Adwords campaign is nothing new anymore. Or is it?
Web analysis is decisive for online success and is fundamental for data driven marketing. Find out practical tips for choosing your most important KPIs using analytics dashboards.
Measuring the relationship between online and offline statistics has been one of the biggest challenges since the founding of the internet. In-store trade is still significant despite the increasing digitalization in recent years.
In November 2008 a trailblazing specialist article on IT history was published under the pseudonym "Satoshi Nakamoto" : "Bitcoin: A Peer-to-Peer Electronic Cash System".
Amazon is not only one of the largest online shops and marketplaces on the web, but also the most important source of information for consumers when it comes to products of all types.
Conversion optimization is one of the biggest challenges facing online shop operators. It’s so much easier to organize and acquire visits to your shop than it is to get those visitors to also order in the shop.