In many companies, marketing and sales are two competing teams and they implement their strategies and activities independently of each other.
Rome wasn't built in a day, and things that were relevant back then are still often relevant today - search volumes for example.
Are you looking for new, highly effective ways to generate leads? Don’t distinguish between Team SEA and Team Social.
Bringing your SEO in-house is a big decision, but for many businesses, it can be the right one. Search engine optimization is one of the most popular digital marketing tactics for businesses because the ROI is relatively high and the traffic that it brings in is very targeted. In this article, we outline the 4 most important steps for bringing your SEO in house.
Understanding the human psyche can be a very useful marketing tool. In this article, we provide you with 7 tips to help you market your products in the best way possible.
2017 was a great year for SEO, but what will happen this year? In this article, we’ve summarized some of the trends that will dominate 2018.
This article offers an overview of the 12 most common mistakes in Google Analytics and how to avoid them.
Google AdWords is a good way for website operators to generate paid traffic within a short period of time. But how can I compare my performance with that of my competitors?
In the past, when German courts dealt with Google AdWords, this almost always concerned brand bidding.
Using protected brands or company names of competitors as keywords for your own Google Adwords campaign is nothing new anymore. Or is it?
Web analysis is decisive for online success and is fundamental for data driven marketing. Find out practical tips for choosing your most important KPIs using analytics dashboards.
Measuring the relationship between online and offline statistics has been one of the biggest challenges since the founding of the internet. In-store trade is still significant despite the increasing digitalization in recent years.