This article offers an overview of the 12 most common mistakes in Google Analytics and how to avoid them.
Google AdWords is a good way for website operators to generate paid traffic within a short period of time. But how can I compare my performance with that of my competitors?
In the past, when German courts dealt with Google AdWords, this almost always concerned brand bidding.
Using protected brands or company names of competitors as keywords for your own Google Adwords campaign is nothing new anymore. Or is it?
Web analysis is decisive for online success and is fundamental for data driven marketing. Find out practical tips for choosing your most important KPIs using analytics dashboards.
Measuring the relationship between online and offline statistics has been one of the biggest challenges since the founding of the internet. In-store trade is still significant despite the increasing digitalization in recent years.
In November 2008 a trailblazing specialist article on IT history was published under the pseudonym "Satoshi Nakamoto" : "Bitcoin: A Peer-to-Peer Electronic Cash System".
Amazon is not only one of the largest online shops and marketplaces on the web, but also the most important source of information for consumers when it comes to products of all types.
Conversion optimization is one of the biggest challenges facing online shop operators. It’s so much easier to organize and acquire visits to your shop than it is to get those visitors to also order in the shop.
In shop optimization, the conversion rate is usually the central KPI in focus. And it’s true that this key figure strongly influences the success of e-commerce.
Every online marketer uses web analytics software to measure the success of marketing campaigns and of their company on the web.
For many, Facebook Ads are still a black box: too many opportunities and apparently endless variations in targeting and in the creation of competitive materials. I admit, it’s easy to lose sight of the overview.