Category: Marketing Practices

6 min 04.08.2016

From corporate planning to the online marketing budget – How to define your SEM and SEO investment

Setting an online marketing budget for the different channels is always a great challenge for any online marketer. The dynamic online market and the ever increasing number of competitors make it difficult to choose SEO and SEM investments as main channels.

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1 min 19.07.2016

Free e-book: How to Increase Your SEO Traffic in 30 Days

Do you want to know how to increase your SEO traffic in a quick and sustainable way? You’ve come to the right place then! Go and get our latest e-book: "How to Increase Your SEO Traffic in 30 Days - Step Up Your SEO Game With This 30-Day Planner".

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9 min 21.06.2016

One global domain vs. multiple TLDs for an international brand? 841 percent visibility boost - case study.

In the hype of all the recent changes in marketing, it is easy to forget about the global strategy for your business. SEO is about constantly moving from a deep focus on details like code quality and technical SEO, to a global view of your client’s business - like the one described in this case study.

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1 min 06.06.2016

Infographic: 10 tips for your successful website relaunch

From exact planning, to tracking, to detailed monitoring – our latest infographic helps you step by step on your way to the perfect website relaunch.

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4 min 20.05.2016

Google Analytics Autotrack

Google introduced a new function on Google Analytics in mid-February: Autotrack. This article shows for whom this function is suited and how Autotrack can be integrated into the website.

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4 min 13.05.2016

Neuroscience findings and methods – from the laboratory to the world

What happens when we walk on the roadside, have a lively conversation with a friend and a car drives past on the street in the background?

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1 min 20.04.2016

Infographic: OnPage Optimization Checklist

We’ve got it: the ultimate checklist for your website’s OnPage optimization. These pro tips will help you improve your webpage’s quality substantially.

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6 min 12.04.2016

Google Analytics: These are the 10 most important KPIs for your website

Learn the 10 important KPIs for websites and find out how you can easily use the Google Analytics tool to monitor them. A few useful tips are also included to help you assess the performance of your web presence.

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