Attention guaranteed: Over the last years, videos have become an important tool for the online marketing sector, even though this medium has only been accessible to a broad public for a few years. It took the invention of broadband internet to solidify the role of moving images in the online world.
Motives for actions and purchases are probably as diverse as mankind itself. They depend on our experiences, interests, emotions, and moods. However, such a complex array of influencing factors makes it difficult to work constructively in the field of marketing.
What exactly has been going on with Google? Definitely what many online marketing experts have been wondering. Profound changes, one after the other, have been taking place in AdWords despite the advertising business being one of Google’s main sources of revenue. The last highlight of this wave of innovation must be the introduction of enhanced text ads (ETA), which will be the main focus of this article.
Keyword marketing is one of the most important levers in search engine marketing. It largely entails research and selection of keywords that are appropriate for SEO and SEA. Since this step is usually conducted at an early stage in search engine marketing, the right choice of keywords holds an enormous potential.
Every year in early summer, Kleiner Perkins Caufield Byers (KPCB) provides a report on the top "Internet Trends". The report is presented by Mary Meeker, a star analyst with a focus on the Internet & new technologies.
Nowadays, the highly competitive market requires online advertisers to be extremely creative in order to survive. The steadily rising click costs (CPCs) are a major challenge in this case.
Setting an online marketing budget for the different channels is always a great challenge for any online marketer. The dynamic online market and the ever increasing number of competitors make it difficult to choose SEO and SEM investments as main channels.
In the hype of all the recent changes in marketing, it is easy to forget about the global strategy for your business. SEO is about constantly moving from a deep focus on details like code quality and technical SEO, to a global view of your client’s business - like the one described in this case study.
From exact planning, to tracking, to detailed monitoring – our latest infographic helps you step by step on your way to the perfect website relaunch.
Google introduced a new function on Google Analytics in mid-February: Autotrack. This article shows for whom this function is suited and how Autotrack can be integrated into the website.
What happens when we walk on the roadside, have a lively conversation with a friend and a car drives past on the street in the background?
We’ve got it: the ultimate checklist for your website’s OnPage optimization. These pro tips will help you improve your webpage’s quality substantially.