For many, Facebook Ads are still a black box: too many opportunities and apparently endless variations in targeting and in the creation of competitive materials. I admit, it’s easy to lose sight of the overview.
360-degree photos are nothing new in and of themselves. For several years, already, there have been photographers and providers that could create such images using costlier technology and thus higher investment costs.
Even if low in number, unnecessary returns present a considerable potential for revenue growth in e-commerce. A return is unnecessary when it is based on an avoidable decision error on the part of the customer.
When we talk about applied neuroscience, that is, the use of neuroscientific methods in studies that do not primarily serve a scientific purpose, the discussion – as of November 2016 – usually involves one of two topics.
Everyone is talking about Snapchat and Instagram - but the largest number of company sales still comes from search engines and emails.
The plethora of key indicators available for e-commerce and online marketing presents a challenge for online marketers and business leaders. Which indicators are important enough to become KPIs?
The trend can’t be ignored: the proportion of location-based advertising (Location-Based Marketing) is increasing rapidly and is a new and important marketing tool for retail locations to connect directly with clients at the point of sale.
Web analytics is one of top tools used by modern sales and marketing teams. It's practically inconceivable to make serious business decisions without having solid numbers on your website performance.
There are often so many key performance indicators in online marketing and e-commerce that we reach overkill. That’s why it is so important to use KPIs in a way that is really helpful.
Social media offers an almost endless outreach; many new users are reached everyday via channels such as YouTube, Instagram, Snapchat, Facebook and Twitter.
Preparations for the 2016 Christmas business are already in full swing. First sales records will have been achieved by as early as late November during the cyber week, and companies are battling it off with promotions, trying to draw consumer interests to their products.
The newsletter is one of the most powerful marketing tools: The recipients form the perfect target group since they are usually very interested in your brand or rather your product. Conversion rates of more than 30% after a click on the website occur every day.