Category: Marketing Practices

9 min 05.09.2016

Market segmentation in keyword marketing

Keyword marketing is one of the most important levers in search engine marketing. It largely entails research and selection of keywords that are appropriate for SEO and SEA. Since this step is usually conducted at an early stage in search engine marketing, the right choice of keywords holds an enormous potential.

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7 min 25.08.2016

The top 3 Internet trends in 2016 by Mary Meeker/KPCB

Every year in early summer, Kleiner Perkins Caufield Byers (KPCB) provides a report on the top "Internet Trends". The report is presented by Mary Meeker, a star analyst with a focus on the Internet & new technologies.

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5 min 09.08.2016

Local AdWords: 3 creative ideas for locally targeted AdWords campaigns

Nowadays, the highly competitive market requires online advertisers to be extremely creative in order to survive. The steadily rising click costs (CPCs) are a major challenge in this case.

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6 min 04.08.2016

From corporate planning to the online marketing budget – How to define your SEM and SEO investment

Setting an online marketing budget for the different channels is always a great challenge for any online marketer. The dynamic online market and the ever increasing number of competitors make it difficult to choose SEO and SEM investments as main channels.

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9 min 21.06.2016

One global domain vs. multiple TLDs for an international brand? 841 percent visibility boost - case study.

In the hype of all the recent changes in marketing, it is easy to forget about the global strategy for your business. SEO is about constantly moving from a deep focus on details like code quality and technical SEO, to a global view of your client’s business - like the one described in this case study.

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1 min 06.06.2016

Infographic: 10 tips for your successful website relaunch

From exact planning, to tracking, to detailed monitoring – our latest infographic helps you step by step on your way to the perfect website relaunch.

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4 min 20.05.2016

Google Analytics Autotrack

Google introduced a new function on Google Analytics in mid-February: Autotrack. This article shows for whom this function is suited and how Autotrack can be integrated into the website.

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4 min 13.05.2016

Neuroscience findings and methods – from the laboratory to the world

What happens when we walk on the roadside, have a lively conversation with a friend and a car drives past on the street in the background?

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1 min 20.04.2016

Infographic: OnPage Optimization Checklist

We’ve got it: the ultimate checklist for your website’s OnPage optimization. These pro tips will help you improve your webpage’s quality substantially.

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6 min 12.04.2016

Google Analytics: the 10 most important KPIs for your website

Learn the 10 important KPIs for websites and find out how you can easily use the Google Analytics tool to monitor them. A few useful tips are also included to help you assess the performance of your web presence.

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