What better way to spend the post-Christmas period than reading up on the trends for the new year. What will happen to SEO 2019? What trends will there be? Which strategy should I use?
Google Search Console has come a long way since its early days, when it was still called Google Webmaster Tools.
Google search is not just suitable for ordinary searches about services, information or products, but it can also be very helpful in supporting SEOs in their day-to-day activities.
Manual penalties applied as a consequence of violating Google Webmaster Guidelines are, next to Google algorithms such as Panda or Penguin, among the leading causes for a sudden loss of Google traffic. Kaspar Szymanski offers rare insights from a former long term Google Search employee perspective with years of experience both applying and lifting penalties from within Google.
Summer is slowly drawing to a close, which means it’s now time to turn your attention to the next big events that are coming up! You might think it’s too early to be thinking about Christmas, but we don’t. Now is the right time to be getting your website ready for the big influx of Christmas shoppers.
Have you heard of the Rabbit Bug? Find out in this article how the Rabbit Bug managed to break the Google's SERPs.
Keyword research forms the key basis of your content strategy, helping you to create and optimize content to achieve good rankings in search engines.
Rome wasn't built in a day, and things that were relevant back then are still often relevant today - search volumes for example.
The Google Search Console is a helpful tool that provides valuable insights for helping you to optimize your website. In this article, we give you an introduction to the new Search Console, and explain how to use the additional features.
Whether you’re new to search engine optimization or just need a quick refresher, this beginners guide will bring you up to speed. This article provides an overview of fundamental SEO topics, in plain language, and recommends key industry tools to help you get started.
The title tag and meta description are the visible elements of every website in the SERPs. Find out in this article how to optimize your meta descriptions.
In this article, I explain why it's so important to get with the trend of featured snippets, best practices into achieving them, and some nice case studies from our efforts on Sixt's domains.