Keyword research forms the key basis of your content strategy, helping you to create and optimize content to achieve good rankings in search engines.
Rome wasn't built in a day, and things that were relevant back then are still often relevant today - search volumes for example.
The Google Search Console is a helpful tool that provides valuable insights for helping you to optimize your website. In this article, we give you an introduction to the new Search Console, and explain how to use the additional features.
The title tag and meta description are the visible elements of every website in the SERPs. Find out in this article how to optimize your meta descriptions.
In this article, I explain why it's so important to get with the trend of featured snippets, best practices into achieving them, and some nice case studies from our efforts on Sixt's domains.
Ryte and HubSpot have once again joined forces to provide you with the ultimate SEO kit! Get your free starter kit now!
Google displays Featured Snippets in the search results for specific search queries. This article gives a useful overview of the different types of featured snippets, and how you can optimize your content to improve your chances of your website being displayed as a featured snippet.
There are various assumptions as to why Wikipedia usually appears in search results, often in 1st place. The reasons range from an extremely strong domain authority to good internal linking, leading to preference by Google.
Search engines are currently undergoing a significant evolution in the area of artificial intelligence. In contrast to the original keyword search, Google, with the help of RankBrain and Co., gathers the complete contents of a site and discerns the semantic relationships to deliver the relevant search results to users.
How are rich snippets and "normal" snippets differentiated in the Google search results? How do I ensure that my web presence is evaluated through ratings, stars, photos, or other information?
Alexa, the digital and personal voice assistant in Amazon Echo, has already been active in households and offices for several months even in this country.
Meta descriptions certainly aren’t the part of search engine optimization that stresses you into biting your nails. But those 150 characters have more potential than you might think.