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Google displays Featured Snippets in the search results for specific search queries. This article gives a useful overview of the different types of featured snippets, and how you can optimize your content to improve your chances of your website being displayed as a featured snippet.
There are various assumptions as to why Wikipedia usually appears in search results, often in 1st place. The reasons range from an extremely strong domain authority to good internal linking, leading to preference by Google.
Search engines are currently undergoing a significant evolution in the area of artificial intelligence. In contrast to the original keyword search, Google, with the help of RankBrain and Co., gathers the complete contents of a site and discerns the semantic relationships to deliver the relevant search results to users.
How are rich snippets and "normal" snippets differentiated in the Google search results? How do I ensure that my web presence is evaluated through ratings, stars, photos, or other information?
Search engine optimization is continuous work and only ensures long-lasting success when many individual steps align. Even small errors can cause big problems in the SEO "gearbox".
Alexa, the digital and personal voice assistant in Amazon Echo, has already been active in households and offices for several months even in this country.
Meta descriptions certainly aren’t the part of search engine optimization that stresses you into biting your nails. But those 150 characters have more potential than you might think.
Nowadays every company should be aware of how important search engine optimization is for their business. In this free ebook HubSpot & OnPage.org provide useful tips about what it takes to get better rankings for your website.
Search Engine Optimization continues to be undervalued by many companies. Statements like "Everyone knows our brand; they’ll find us" abound. But there are good reasons to pay attention to SEO that are often overlooked.
For a long time, the Google AdWords Keyword Planner was the first contact point for keyword research for many online marketers. In August, Google released important changes in the tool, which will influence the output of search volumes.
Keyword marketing is one of the most important levers in search engine marketing. It largely entails research and selection of keywords that are appropriate for SEO and SEA. Since this step is usually conducted at an early stage in search engine marketing, the right choice of keywords holds an enormous potential.