Category: Organic Search

6 min 06.04.2017

XXL Snippet Guide

How are rich snippets and "normal" snippets differentiated in the Google search results? How do I ensure that my web presence is evaluated through ratings, stars, photos, or other information?

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1 min 28.03.2017

SEO for Amazon's Alexa - More Orders via the Personal Voice Assistant

Alexa, the digital and personal voice assistant in Amazon Echo, has already been active in households and offices for several months even in this country.

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4 min 10.03.2017

Practical guide for successful meta descriptions - including 7 inspiring examples

Meta descriptions certainly aren’t the part of search engine optimization that stresses you into biting your nails. But those 150 characters have more potential than you might think.

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1 min 17.01.2017

Free ebook: The Introductory Guide to Search Engine Optimization in 2017

Nowadays every company should be aware of how important search engine optimization is for their business. In this free ebook HubSpot & OnPage.org provide useful tips about what it takes to get better rankings for your website.

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3 min 18.10.2016

Google keyword planner – More precise data in the search volume despite the update

For a long time, the Google AdWords Keyword Planner was the first contact point for keyword research for many online marketers. In August, Google released important changes in the tool, which will influence the output of search volumes.

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9 min 05.09.2016

Market segmentation in keyword marketing

Keyword marketing is one of the most important levers in search engine marketing. It largely entails research and selection of keywords that are appropriate for SEO and SEA. Since this step is usually conducted at an early stage in search engine marketing, the right choice of keywords holds an enormous potential.

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10 min 29.08.2016

Rich Snippets guide for online shops

In the search engine results, it is all about catching the attention of users at all costs! With Rich Snippets, you have a chance to add targeted information of your online shop in Google search results. This article will show you the various content that you need to consider in this case.

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7 min 16.08.2016

Do's and Don'ts – The correct way to handle duplicate content

Websites are said to have duplicate content when they have identical or very similar content on different URLs. Such websites do not offer any added value for search engines or website visitors.

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9 min 21.06.2016

One global domain vs. multiple TLDs for an international brand? 841 percent visibility boost - case study.

In the hype of all the recent changes in marketing, it is easy to forget about the global strategy for your business. SEO is about constantly moving from a deep focus on details like code quality and technical SEO, to a global view of your client’s business - like the one described in this case study.

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4 min 20.06.2016

Google News Optimization – How to get your website into the vertical search

Google News is a free service that was introduced by Google in 2002 to enable users to search for global news. The service allows Google to give users the possibility to search for news in a vertical search as well as go directly to specific topics in the search results.

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5 min 17.06.2016

Handling of the new top-level domains in the Google search

New top-level domains (TLDs) are currently on everyone’s minds. Many webmasters and companies are already using .travel or .business domain endings for their online marketing strategies. But are there any differences in how these new domains are handled in search engines compared to old domains (.com, .net., etc.)?

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3 min 30.05.2016

Rich Cards – The new evolution stage of Google SERPs?

On May 17th, 2016, Google introduced Rich Cards via the Webmaster Central. These are new SERP extensions that are an enhancement of Rich Snippets, which basically aim to improve the search experience for mobile search results.

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