Search Engine Optimization continues to be undervalued by many companies. Statements like "Everyone knows our brand; they’ll find us" abound. But there are good reasons to pay attention to SEO that are often overlooked.
For a long time, the Google AdWords Keyword Planner was the first contact point for keyword research for many online marketers. In August, Google released important changes in the tool, which will influence the output of search volumes.
Keyword marketing is one of the most important levers in search engine marketing. It largely entails research and selection of keywords that are appropriate for SEO and SEA. Since this step is usually conducted at an early stage in search engine marketing, the right choice of keywords holds an enormous potential.
In the search engine results, it is all about catching the attention of users at all costs! With Rich Snippets, you have a chance to add targeted information of your online shop in Google search results. This article will show you the various content that you need to consider in this case.
Websites are said to have duplicate content when they have identical or very similar content on different URLs. Such websites do not offer any added value for search engines or website visitors.
In the hype of all the recent changes in marketing, it is easy to forget about the global strategy for your business. SEO is about constantly moving from a deep focus on details like code quality and technical SEO, to a global view of your client’s business - like the one described in this case study.
Google News is a free service that was introduced by Google in 2002 to enable users to search for global news. The service allows Google to give users the possibility to search for news in a vertical search as well as go directly to specific topics in the search results.
New top-level domains (TLDs) are currently on everyone’s minds. Many webmasters and companies are already using .travel or .business domain endings for their online marketing strategies. But are there any differences in how these new domains are handled in search engines compared to old domains (.com, .net., etc.)?
On May 17th, 2016, Google introduced Rich Cards via the Webmaster Central. These are new SERP extensions that are an enhancement of Rich Snippets, which basically aim to improve the search experience for mobile search results.
Since early May 2016, Google has been experimenting on the display of search snippets in its SERPs. Here, the search engine is alternately displaying longer titles and descriptions in its search results.
As online marketers, we are always busy crafting amazing posts for both ourselves and our customers. This often leaves us little time and room for advertising on Google, Facebook, and other platforms.
We’ve got it: the ultimate checklist for your website’s OnPage optimization. These pro tips will help you improve your webpage’s quality substantially.