If your website is to be successful, you'll need to provide SEO-friendly content. This means content that makes both search engines and users happy. We explain what good SEO content is, and how to create it.
It’s essential for any search strategy, no question. We explain how keyword research works, why it matters, and which tools to use.
Our ecommerce SEO maestro Izzi Smith breaks it down in detail. From technical fundamentals to keyword research, rich results, internationalization and UX tweaks. Every online shop can benefit from this expert advice.
Want to liven up your site's appearance in search results? From product ratings to recipe cards and more, structured data is how to do it. In this guide, we'll explain how to markup the relevant data, what types of rich results are available, and troubleshoot some common errors.
Optimizing your SERP appearance with rich results and featured snippets can improve click-through rates, and turbocharge your online shop. Here’s how.
From checking local demand for your shop's products or services, to localizing your content and more, there are a number of things to consider when expanding into new markets. Start here.
From understanding your target audience intimately to nailing your content structure and execution, our complete guide will help you pull people in and close them.
A slow website annoys visitors, and also gives negative indicators to Google. In this article, we explain what benchmarks you should be aiming for, which tools you can use to measure your page speed, and offer 24 ways to optimize your loading times.
To drive highly-relevant traffic to your online shop, you need a solid grasp of the search terms that potential visitors use. Our ecommerce SEO queen clarifies how to analyze your current keywords, accurately assess searcher intent and research ripe new opportunities.
Every relationship can use a little fresh spark sometimes. Especially around Valentine’s Day. And that includes the way your customers relate to your website.
Don't panic – if your online shop is having issues with technical SEO then our resident website whisperer Izzi Smith can help.
These are two of the most common types of redirect, but are often confused for each other. We explain how to use them correctly, and why it still matters.