Content marketing has undergone a huge shift in the last few years. In this article, we explain how chatbots can help you overhaul your content strategy.
Around 2 billion people worldwide use Facebook to communicate actively with one another, to exchange views, and to obtain information about companies, products and services.
For the majority of businesses, Social Media Marketing is one of the standard marketing channels and instruments. But just how effective is Social Media Marketing really? The answer to this not-unimportant question depends on who you ask.
Facebook Live has changed the world of marketing. Think back just a few years: only TV and radio channels could connect directly with their own target audiences.
For many, Facebook Ads are still a black box: too many opportunities and apparently endless variations in targeting and in the creation of competitive materials. I admit, it’s easy to lose sight of the overview.
360-degree photos are nothing new in and of themselves. For several years, already, there have been photographers and providers that could create such images using costlier technology and thus higher investment costs.
It’s that time again: a new year has begun. Let’s leave the retrospectives to others and instead look ahead to the important digital marketing trends of 2017.
Almost every day, the Facebook corporation is bringing new features to the market that more or less adopt features from their competitors, especially Snapchat. One of these features is the so-called Instagram Stories, which was revealed and introduced in August 2016 as Facebook’s answer to Snapchat Stories.
Those who have no time shop online. An Amazon Prime membership, or Prime Now, is now part of the standard system where a purchase should arrive at the doorstep in the next 60 minutes to 24 hours.
With the right know-how, Snapchat can be a great tool for winning over different customer groups. The instant messaging app is particularly popular among the youth and provides you with a perfect opportunity to build a new, interesting community with which you can communicate regularly.
As Facebook presented extensive features of the Messenger bots in the F8 conference in April 2016, not everyone understood the impact that would result in communication between companies and their customers.
One no longer needs to explain what WhatsApp is to German-speaking regions. It has evolved into a popular messenger among both the younger and elderly generations.