In the search engine results, it is all about catching the attention of users at all costs! With Rich Snippets, you have a chance to add targeted information of your online shop in Google search results. This article will show you the various content that you need to consider in this case.
A good user experience (UX) is essential for the success of every website: The better the user experience, the higher chance you have to generate conversions. At the same time, positive user signals like low bounce rate and high dwell times lead to better rankings in SERPs.
An XML sitemap is a simple list of URLs that is provided to search engines. It is a key tool that can help you identify indexing problems.
Websites are said to have duplicate content when they have identical or very similar content on different URLs. Such websites do not offer any added value for search engines or website visitors.
PDF documents offer a great advantage over other document types: They appear exactly the same on any device.
Fast load times have a positive effect on the user’s interaction with a website and can eventually lead to more sales for online shops. This article will show you practical tips on how to optimize the load time of your WordPress pages.
Internal link structures guide search engines through the depths of a website and represent connections between the individual webpages. Therefore, they have a major impact on the OnPage SEO due to the link juice distribution within the website.
In the hype of all the recent changes in marketing, it is easy to forget about the global strategy for your business. SEO is about constantly moving from a deep focus on details like code quality and technical SEO, to a global view of your client’s business - like the one described in this case study.
New top-level domains (TLDs) are currently on everyone’s minds. Many webmasters and companies are already using .travel or .business domain endings for their online marketing strategies. But are there any differences in how these new domains are handled in search engines compared to old domains (.com, .net., etc.)?
SSL encryption was made a ranking factor in Google over two years ago. Nonetheless, the security protocol is mainly used by shop operators and security experts.
WordPress is the most commonly used CMS on the market. A few optimization measures are all you need in order to get the most out of your content and make your website ideal for Google rankings.
From exact planning, to tracking, to detailed monitoring – our latest infographic helps you step by step on your way to the perfect website relaunch.