Category: User Experience

3 min 31.03.2021

Tips for your Easter egg hunt - or how to discover hidden website potentials!

Easter is just around the corner - and we can’t wait to get started on hunting Easter Eggs! Maybe the Easter Bunny has even hidden a few eggs on your website that you haven’t found yet. We’ll help you find them!

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3 min 01.03.2021

Industry Report Reveals Google’s Core Web Vitals Will Catch Ecommerce Sector Unprepared

Google is introducing a set of metrics called Core Web Vitals as ranking signals. Starting in May 2021, search rank will be determined from a mobile-centric perspective with a focus on load times, interactivity, and visual stability. But key findings from Ryte’s Industry Report on Web Vitals in the Ecommerce Sector paint an alarming picture.

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7 min 05.11.2020

UX writing: Copywriting tips for a positive user experience

So you think good writing equals good website copy and there’s not much that can go wrong? False! You can't just use any text on your website, you need UX writing. Why you may ask? Easy: Good UX copy guides us through the page, encourages us to come back, and leave an overall impression of a good user experience. In this article, learn how to get started with UX copywriting and microcopy - and what it actually is in the first place!

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6 min 10.01.2020

SEO New Year’s Resolutions for 2020

The start of a new year can be the perfect time for us to overcome bad habits and gain positive changes we’ve been hoping to carry out for a while. However, these ambitious “New Year's Resolutions” can be hard to commit to and often end up discarded come mid-January.

8 shares Content Marketing

3 min 26.03.2019

7 Front End Trends That Will Pick Up Massive Speed This Year

Front end technology is developing rapidly. Roland Guelle, CTO of Berlin & Cologne-based Sevenval Technologies, presents seven trends that are important today and in the future.

6 shares User Experience

5 min 22.10.2018

How Video Marketing Can Improve Your Google Rankings

Video marketing is an effective way to increase your visibility in Google. These 5 video marketing tips will help boost your video strategy for better search engine results.

79 shares Marketing Practices

7 min 28.09.2018

11 Usability Tips for Your Online Shop to Prepare for the Christmas Rush

For most online shops, the Christmas season presents huge potential for big sales and revenue, as everyone rushes to get their Christmas shopping done before December 25th. To make Christmas shopping a pleasure rather than a frustration for your customers, you should guarantee a perfect user experience. In this article, we’ll show you which adjustments you should make to get your website ready for the Christmas rush.

11 shares User Experience

6 min 23.09.2018

How to Plan and Create the Perfect Website in 11 Steps

If you are about to launch a new website, there are some important questions you should ask yourself beforehand, both regarding technical aspects and marketing.

25 shares Marketing Practices

5 min 27.02.2018

11 Factors for Creating a Great Landing Page

Your website may rank well and get a lot of visitors, but what will this bring you if they don't stay on your website? Read on to find out 11 great tips for creating a good landing page.

16 shares User Experience

7 min 15.02.2018

Usability Checklist for Successful Websites

Great usability is the key to your website's success - the better the usability, the longer users will spend on your website. Read on to find out the 23 usability basics.

20 shares Technical SEO

4 min 12.02.2018

Usability and Emotion - 2 Success Factors in Online Trade

In this article, we explain how the fundamentals of human psychology can help you improve your website's usability, making you more successful in online trade in the long term.

3 shares User Experience

4 min 16.05.2017

Usability and Sales - A Contradiction?

The first message associated with the catchword "neuromarketing" is this: Make sure that your communication is emotional. Seize your customers by the heart, not by the head. Convincing arguments don't matter; what matters is that "good feeling."

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