So you think good writing equals good website copy and there’s not much that can go wrong? False! You can't just use any text on your website, you need UX writing. Why you may ask? Easy: Good UX copy guides us through the page, encourages us to come back, and leave an overall impression of a good user experience. In this article, learn how to get started with UX copywriting and microcopy - and what it actually is in the first place!
The start of a new year can be the perfect time for us to overcome bad habits and gain positive changes we’ve been hoping to carry out for a while. However, these ambitious “New Year's Resolutions” can be hard to commit to and often end up discarded come mid-January.
Front end technology is developing rapidly. Roland Guelle, CTO of Berlin & Cologne-based Sevenval Technologies, presents seven trends that are important today and in the future.
Video marketing is an effective way to increase your visibility in Google. These 5 video marketing tips will help boost your video strategy for better search engine results.
For most online shops, the Christmas season presents huge potential for big sales and revenue, as everyone rushes to get their Christmas shopping done before December 25th. To make Christmas shopping a pleasure rather than a frustration for your customers, you should guarantee a perfect user experience. In this article, we’ll show you which adjustments you should make to get your website ready for the Christmas rush.
If you are about to launch a new website, there are some important questions you should ask yourself beforehand, both regarding technical aspects and marketing.
Your website may rank well and get a lot of visitors, but what will this bring you if they don't stay on your website? Read on to find out 11 great tips for creating a good landing page.
Great usability is the key to your website's success - the better the usability, the longer users will spend on your website. Read on to find out the 23 usability basics.
In this article, we explain how the fundamentals of human psychology can help you improve your website's usability, making you more successful in online trade in the long term.
The first message associated with the catchword "neuromarketing" is this: Make sure that your communication is emotional. Seize your customers by the heart, not by the head. Convincing arguments don't matter; what matters is that "good feeling."
Over time, Google AdWords has grown tremendously and with it, the possibilities for keyword switching. There have also been a lot of innovations and changes in the Google Display Network.
Technological factors such as loading speed, or OnPage factors such as content and page titles probably jump to mind when you think of SEO. But your website’s colors can also be relevant for your SEO strategy.