In this article, we explain how the fundamentals of human psychology can help you improve your website's usability, making you more successful in online trade in the long term.
The first message associated with the catchword "neuromarketing" is this: Make sure that your communication is emotional. Seize your customers by the heart, not by the head. Convincing arguments don't matter; what matters is that "good feeling."
Over time, Google AdWords has grown tremendously and with it, the possibilities for keyword switching. There have also been a lot of innovations and changes in the Google Display Network.
Technological factors such as loading speed, or OnPage factors such as content and page titles probably jump to mind when you think of SEO. But your website’s colors can also be relevant for your SEO strategy.
Even if low in number, unnecessary returns present a considerable potential for revenue growth in e-commerce. A return is unnecessary when it is based on an avoidable decision error on the part of the customer.
Yes, there are websites that beg the question: How the heck can they survive? The page is so poorly designed, no one can find it!
A good conversion rate is the goal of every website operator and is crucial for the success of a website. Conversion rate refers to the percentage of website visitors who perform a desired action, mostly a purchase or order placement.
A good user experience (UX) is essential for the success of every website: The better the user experience, the higher chance you have to generate conversions. At the same time, positive user signals like low bounce rate and high dwell times lead to better rankings in SERPs.
The first few seconds after loading a website are what determines whether or not the user will stay on the website.
These days, many websites are too big, partially user-unfriendly and require an unnecessarily high development effort. Microsoft and OnPage.org determined some interesting facts about the web in 2016. See the results in this infographic.