Category: User Experience

4 min 12.02.2018

Usability and Emotion - 2 Success Factors in Online Trade

In this article, we explain how the fundamentals of human psychology can help you improve your website's usability, making you more successful in online trade in the long term.

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4 min 16.05.2017

Usability and Sales - A Contradiction?

The first message associated with the catchword "neuromarketing" is this: Make sure that your communication is emotional. Seize your customers by the heart, not by the head. Convincing arguments don't matter; what matters is that "good feeling."

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8 min 02.05.2017

Best Practice Guide: Display Orientation

Over time, Google AdWords has grown tremendously and with it, the possibilities for keyword switching. There have also been a lot of innovations and changes in the Google Display Network.

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5 min 27.03.2017

Colors in Web Design as a Component of your SEO Strategy

Technological factors such as loading speed, or OnPage factors such as content and page titles probably jump to mind when you think of SEO. But your website’s colors can also be relevant for your SEO strategy.

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6 min 27.02.2017

Minimize the number of returns - 5 tips how to optimize your online shop

Even if low in number, unnecessary returns present a considerable potential for revenue growth in e-commerce. A return is unnecessary when it is based on an avoidable decision error on the part of the customer.

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4 min 23.02.2017

Neuromarketing - more than usability

Yes, there are websites that beg the question: How the heck can they survive? The page is so poorly designed, no one can find it!

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5 min 02.12.2016

7 beginner tips: Web design basics for better conversion rates

A good conversion rate is the goal of every website operator and is crucial for the success of a website. Conversion rate refers to the percentage of website visitors who perform a desired action, mostly a purchase or order placement.

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4 min 23.08.2016

How Ryte Can Help Improve Your User Experience

A good user experience (UX) is essential for the success of every website: The better the user experience, the higher chance you have to generate conversions. At the same time, positive user signals like low bounce rate and high dwell times lead to better rankings in SERPs.

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6 min 08.08.2016

The first 10 seconds on your website – What matters most?

The first few seconds after loading a website are what determines whether or not the user will stay on the website.

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1 min 11.05.2016

Infographic: Let's fix the web

These days, many websites are too big, partially user-unfriendly and require an unnecessarily high development effort. Microsoft and OnPage.org determined some interesting facts about the web in 2016. See the results in this infographic.

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