A good user experience (UX) is essential for the success of every website: The better the user experience, the higher chance you have to generate conversions. At the same time, positive user signals like low bounce rate and high dwell times lead to better rankings in SERPs.
The first few seconds after loading a website are what determines whether or not the user will stay on the website.
These days, many websites are too big, partially user-unfriendly and require an unnecessarily high development effort. Microsoft and OnPage.org determined some interesting facts about the web in 2016. See the results in this infographic.
“Above the fold” is a term used to describe the area of a web page, which is visible to the user at first glance, without having to scroll. For years, site operators have been trying to position anything of importance, such as navigation, specific links and other important content at the top of the page.