OnPage’s 11 No. 8 – OnPage.org Keywords

In today's eighth article, we proudly present the latest version of the OnPage.org keyword module which was completely redesigned in recent weeks.

A new way to monitor your competitors

Optimizing websites for search engines is a continuous process in which the optimization level is further improved with every iteration. In order to be able to measure the success of this process, regularly checking the "surge level" through keyword monitoring is very important.
OnPage.org users can perform weekly analyses of their keywords with OnPage.org Keywords, and thus track changes in their rankings. The OnPage.org Keywords module was completely restructured based on substantial feedback of OnPage.org users.

In the new OnPage.org Keywords module, web operators, agencies, and in-house teams are not only able to view current rankings but can also use the common filters of OnPage.org Zoom such as filters that focus on the title or certain parts of the URL.
With regard to competitor monitoring, OnPage.org Keywords is also going new ways. The new version now allows the comparison of current and previous rankings with any domain. Users can compare all rankings of any domain as well as the competitors that they monitor on a weekly basis.

Individual keywords: The key to success

Many tools monitor a very large number of search terms. Every now and then, significant changes in the domain’s visibility are observed even though the number of visitors has not significantly changed. In such cases, a closer look at the keywords will often show that many of the search terms listed usually have very little to do with the respective website. This is partly attributed to misspelled brand or product names. The larger the number of keywords, the harder it is to identify the keywords that are actually relevant.

In order to effectively monitor the performance of your website, it is therefore important to define your own set of keywords and focus your optimization on these. The following criteria are useful when choosing keywords:

• Specific: The keyword should not be too general. A long tail keyword with a higher conversion rate is much more appropriate.

• Measurable: Assign every keyword to a URL in order to monitor the ranking improvements in search engine traffic.

• Realistic: Does the search term stand a chance of ranking among the top 10?

Using the OnPage.org Keywords module

After your log in, you can access OnPage.org Keywords through the navigation on the left sidebar.

Figure 1: Go to OnPage.org Keywords

Report: Current rankings

The "Current Rankings" report provides quick answers to the following questions:

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• "What is my position in this week’s rankings?"

• "How have my rankings changed in the past week?"

• "How successful have my website optimizations been?"

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Figure 2: Current rankings with trend overview

• Filters (1) can be used to filter all results such as URL directories or Title Tags

• Gauge charts (2) provide a quick trend overview of the previous week’s rankings

• The magnifier (3) gives all details of the respective keyword such as top 100 rankings (A), historical development, etc. Here, you can directly jump to OnPage.org TF*IDF (B). The keyword and URL are directly transferred, enabling you to start with your content optimization immediately.

Figure 3: Keyword details and top 100 rankings

How should I use this report?

Regularly check your keyword rankings and ensure that your optimization measures prove to be successful. Do not only optimize your website in terms of technology but also refine your web content using OnPage.org TF*IDF.

Tip: The gauge charts are not only important for visual illustrations. They can also be used as filters by clicking on them, e.g. in order to determine whether the positions of the various keywords have improved.

Compare your rankings with any number of domains

The Competitor Comparison report compares your website with any other domain.

Figure 4: The multi-domain comparisons can also be used for previous calendar weeks

1. Examine the defined keyword set through comparisons with many domains and change the calendar week if you wish.

2. Compare the ranking distribution of positions and pages for the analyzed domains.

3. Overview of all placements incl. domain comparison.

How should I use this report?
Keep track of your competitors and monitor changes in rankings or identify potential backlink partners who rank well for interesting keywords.

Tip: Use the URL filter in order to e.g. analyze specific directories. To do this, click on the URL with the desired directory to view all rankings found for the selected directory.

Historical Rankings Overview

This report provides an overview of all monitored keywords as well as their ranking positions in the past calendar weeks.

Figure 5: Historical comparison of the rankings

1. Change the calendar week, use filters based on specific keywords.

2. How many keywords have appeared among the top 3, top 10, and top 100 in the rankings?

3. Historical rankings for all keywords based on the calendar week.

How should I use this report?
Regardless of whether you are in a customer meeting or a strategic meeting, you will always be confronted with the question "How was our performance in recent weeks?" This report provides a good overview of the previous calendar weeks in a convenient matrix.

Tip: Clicking on top 3, top 10, or top 100 allows you to filter the results accordingly and, e.g., to view all top 3 keywords.

OnPage.org Keywords – more than just simple keyword monitoring

These are only a few of the many new features in the OnPage.org Keywords module. Have fun with the analyses and optimizations of your keywords using the numerous new functions such as dynamic domain comparison or flexible filters.

Finally, one more tip: Customers with an Agency package can use the white label function to add their own company logo to all reports and save these as PDF files.

Try our new innovative keyword module and set your keywords!

The following articles have been published in this series so far:

OnPage.org starts OnPage’s Eleven – Welcome to the V3 Dashboard
OnPage's Eleven No.2 – The various modules and their use
OnPage’s Eleven No. 3 – Improved report view
What is indexable? – Report: Check if web content is indexable
OnPage’s Eleven No. 5 – Custom counts and fields
OnPage's Eleven No. 6 – Files (static content)
OnPage's Eleven No. 7 – PDF Exports