Every week in our OnPage’s Eleven series, a different superhero tells you about a new feature of our new OnPage.org version. In the previous article, Merlin explained how to use the innovative PDF exports.
In today's eighth article, we proudly present the latest version of the OnPage.org keyword module which was completely redesigned in recent weeks.
Optimizing websites for search engines is a continuous process in which the optimization level is further improved with every iteration. In order to be able to measure the success of this process, regularly checking the "surge level" through keyword monitoring is very important.
OnPage.org users can perform weekly analyses of their keywords with OnPage.org Keywords, and thus track changes in their rankings. The OnPage.org Keywords module was completely restructured based on substantial feedback of OnPage.org users.
In the new OnPage.org Keywords module, web operators, agencies, and in-house teams are not only able to view current rankings but can also use the common filters of OnPage.org Zoom such as filters that focus on the title or certain parts of the URL.
With regard to competitor monitoring, OnPage.org Keywords is also going new ways. The new version now allows the comparison of current and previous rankings with any domain. Users can compare all rankings of any domain as well as the competitors that they monitor on a weekly basis.
Many tools monitor a very large number of search terms. Every now and then, significant changes in the domain’s visibility are observed even though the number of visitors has not significantly changed. In such cases, a closer look at the keywords will often show that many of the search terms listed usually have very little to do with the respective website. This is partly attributed to misspelled brand or product names. The larger the number of keywords, the harder it is to identify the keywords that are actually relevant.
In order to effectively monitor the performance of your website, it is therefore important to define your own set of keywords and focus your optimization on these. The following criteria are useful when choosing keywords:
After your log in, you can access OnPage.org Keywords through the navigation on the left sidebar.
Figure 1: Go to OnPage.org Keywords
The "Current Rankings" report provides quick answers to the following questions:
Figure 2: Current rankings with trend overview
Figure 3: Keyword details and top 100 rankings
How should I use this report?
Regularly check your keyword rankings and ensure that your optimization measures prove to be successful. Do not only optimize your website in terms of technology but also refine your web content using OnPage.org TF*IDF.
Tip: The gauge charts are not only important for visual illustrations. They can also be used as filters by clicking on them, e.g. in order to determine whether the positions of the various keywords have improved.
The Competitor Comparison report compares your website with any other domain.
Figure 4: The multi-domain comparisons can also be used for previous calendar weeks
How should I use this report?
Keep track of your competitors and monitor changes in rankings or identify potential backlink partners who rank well for interesting keywords.
Tip: Use the URL filter in order to e.g. analyze specific directories. To do this, click on the URL with the desired directory to view all rankings found for the selected directory.
This report provides an overview of all monitored keywords as well as their ranking positions in the past calendar weeks.
Figure 5: Historical comparison of the rankings
How should I use this report?
Regardless of whether you are in a customer meeting or a strategic meeting, you will always be confronted with the question "How was our performance in recent weeks?" This report provides a good overview of the previous calendar weeks in a convenient matrix.
Tip: Clicking on top 3, top 10, or top 100 allows you to filter the results accordingly and, e.g., to view all top 3 keywords.
These are only a few of the many new features in the OnPage.org Keywords module. Have fun with the analyses and optimizations of your keywords using the numerous new functions such as dynamic domain comparison or flexible filters.
Finally, one more tip: Customers with an Agency package can use the white label function to add their own company logo to all reports and save these as PDF files.
Try our new innovative keyword module and set your keywords!
The following articles have been published in this series so far:
OnPage.org starts OnPage’s Eleven – Welcome to the V3 Dashboard
OnPage's Eleven No.2 – The various modules and their use
OnPage’s Eleven No. 3 – Improved report view
What is indexable? – Report: Check if web content is indexable
OnPage’s Eleven No. 5 – Custom counts and fields
OnPage's Eleven No. 6 – Files (static content)
OnPage's Eleven No. 7 – PDF Exports
Published on 03/02/2016 by Marcus Tandler.
Marcus loves SEO. He’s a proud member of the Achuar tribe and his Indian name “Ni Nawenak Ukutin“ (“White warrior who shot himself into the foot“) reveals why he must not carry a weapon in the jungle any more. Marcus is happy to live on nothing but pretzels, kaiserschmarrn and streuselkuchen for days on end.