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What, Where and How: Title Tag Optimization

The title tag is one of the most important factors in website optimization. This tutorial shows you step by step how you can optimize your title tags with the functions of OnPage.org successfully and sustainably.

What is a Title Tag?

The title tag is one of the meta-data and is displayed in the <head> of a web document. For search engines, this information is especially relevant, as they provide important information for the users. The title should summarize the theme of each web document.

The content of the title tag is part of the search result snippets and is displayed in the search result list (SERPs) which will be same title you displayed in theof the web document.



Here you can see an example of how the Title in the snippet from search engines will be displayed, note that the Title is perfect length for the snippet, meaning there is no need for Google to alter it in any way by means of shortening it.



The choice of Titles can have a significant impact on the CTR. An example of a meaningful title might be:

<title>Useful Online Marketing Tips for Your Success</title>

Choose a title that summarizes not only the core of your page, but also enticing for the user to click.

OnPage.org helps you to find all the title tags of your website to analyze and optimize. In the “Meta / Head” you can find all Titles on your web site.


Use OnPage.org to help you find those unattended or outdated information on your site. The way you used to optimise has long gone, you need to keep up to date with the new and best practices to achieve the best results. OnPage.org sticks by the strict guidelines set by Google to make sure all the information given about your website is valuable for the user. In order to maximise your potential of ranking higher in serps you must obey the guidelines to show these search engines that the content on your website is informative and unique.


We hope that you find this tutorial useful and it will help towards your optimisation of your website. Just remember to always use a title tag no matter what the page, because if you don’t you will see yourself running into some major ranking issues as search engines will then make an automated title to replace any missing ones. Your goal is to convert the user who searches the keywords your ranking for in the content, so to have a higher chance they will click on your snippet keep optimising your titles to suit the search query.

Check back for more tutorials soon!

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Published on Jul 7, 2015 by Andreas Bruckschloegl