Whether you run a corporate website or an online store, in the end, it’s all about whether your website can convert visitors and customers.
So one of the primary goals of your website will be to achieve conversions. In order to get closer to this goal, we will show you the most important parameters to increase your website conversions.
It may sound obvious, but unfortunately, many businesses underestimate the importance of target group analysis. This analysis not only helps you to understand what your users are thinking but also gives you important impulses for your content and your keyword research.
To better understand your users, you can do the following, for example:
Based on your analyses, you can create buyer personas, for instance. These fictitious customer personas can help you to align texts, images, or your entire website with the needs of your target groups.
Once your target group is clearly defined and familiar with their needs, it’s time to start creating content. Too often, SEO focuses solely on the search volume of keywords. However, it is much more important to consider how and with which terms your target group searches for your products or services.
Well-founded keyword research is therefore the basis for creating conversion-optimized content. Here are some practical tips on how to conduct keyword research.
In order for content to lead to conversions, it must not only be geared toward the target group.
What else is important:
You can also align your content with search journeys. Ask yourself:
You will achieve more conversions with a web design that makes things easy for visitors. Above all, your motto should be “mobile first”. Mobile optimization is a must.
Web design has a decisive influence on the user experience. Make sure,
It’s no secret that fast loading times are good for conversion rates. And why is that? We’re just impatient. If a website takes too long to load, we bounce out. Bounced visitors are usually lost visitors, who can’t trigger any more conversions.
That’s why you need to take care of the core web vitals and the related loading times on your website. Only with a fast website, you can be successful in the long run.
Especially in e-commerce, the buying process is a very sensitive process. Small mistakes can already lead to an aborted purchase. There are many things you can do to optimize this process:
Psychology plays a big role in whether or not a conversion occurs. Here are some important tie-ins:
Conversion rate optimization on your website involves a lot of testing. That’s why you should make use of A/B testing. You can test even small details like headlines or call-to-action buttons against each other.
An important point to remember is that your control group and your challenged group should be comparable. Also, consider possible seasonal fluctuations.
In any case, only test one element at a time, otherwise, you won’t get any meaningful results.
Trust is an important asset for conversions. Here’s how you can build trust:
Discounts can increase conversions in the short term. It doesn’t have to be only on Black Friday. You can lower prices with regular promotions, for example.
Email marketing is often underestimated in conversion optimization. But those who have once shown interest in your products or your website and subscribed to your newsletter are more likely to come back to you.
These people already know your store or site and are familiar with it. In turn, that increases the chance of a successful conversion. You should therefore take care of a serious newsletter campaign. This will be a good investment to increase conversions.
A basic rule to remember is that if you want more conversions, you need to take a holistic view of your website and your marketing.
There are many ways to increase your website conversions. Which one you choose will depend on where you see the greatest potential for optimization and on what fits best with your marketing strategy.
Ultimately, a large part of conversion optimization is about improving your Website User Experience, because the more positively visitors perceive their visit to your website, the more likely they are to convert.
Optimize your Website User Experience with Ryte!
Published on 02/20/2023 by Philipp Roos.
Philipp is an extended member of the Ryte family and supports Ryte with the latest SEO know-how and digital marketing news.
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