Content on websites can be structured using the HTML heading tags h1 to h6, but what are the guidelines for using these tags, and how can Ryte help you? In this article, we provide you with information and practical tips for optimizing the heading structure of your website.
<h1>This is your main heading</h1>Every text should have a clear main heading or title (this would be the h1 tag), describing the central theme of the text, and encouraging the user to read the article. Every document should just have one h1 tag. Further subheadings are then defined with h2, h3, h4, h5 and h6. It's not compulsory to use all 6 headings within a text. The formatting of the headings should be stored in the CSS files to separate design and content. This means that in the layout, the signatures are displayed in different sizes, with the largest font size usually being used for the h1 header.
Figure 1: Analyze h1 headings with RyteClick on the red bar in the diagram and you will see all pages that don’t have any h1 tags.
Figure 2: Show pages without h1 tagsIf you don’t use a h1 heading, you give away important SEO potential. Using your focus keyword or a combination of keywords in the main heading strengthens the keyword focus of the page, showing search engines that your web page is relevant for this keyword. You should also have more than one h1 header. With Ryte you can check with one click which URLs of your page contain multiple h1 tags. To do this, click on "H1 Duplicates" in the "Headlines" area.
Figure 3: Show h1 duplicates
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Published on 01/22/2018 by Eva Wagner.
Who writes here
Eva is an experienced content marketer. Until May 2018 she was a member of online marketing team at Ryte. Using her creativity and the knowledge of current topics, she was responsible for the German Ryte Magazine and the Ryte Wiki. She also organized Ryte’s presence at major trade fairs such as the dmexco in Cologne.