In this article, we explain how you can use custom fields to carry out a more effective analysis.
Figure 1: Custom counts and fields in project settings
Custom counts: Counts the number of the times an element appears on a URL. Ideal if you want to count the number of times specific HTML elements, such as comments, appear on a URL.Figure 2: The first step in creating a selector
3. The chosen HTML element should now be preselected in the open inspector. Next, right click on the element, select "Copy" and then "Copy XPath".Figure 3: How to copy an XPath
Figure 4: The selector test shows if the XPath is functional
Figure 5: Set XPath as a custom field
(//*[@itemtype])[1]/@itemtype (//*[@itemtype])[2]/@itemtype
Identifying the mobile version//link[contains(@media, '640') and @href]/@href
Picking out the email address//a[starts-with(@href, 'mailto')][1] //a[starts-with(@href, 'mailto')][2]
Use of IFrames(//iframe/@src) [1] (//iframe/@src) [2]
Published on 02/09/2016 by Stephan Walcher.
Who writes here
Stephan Walcher is a SEO specialist who has been active in the online marketing field since 2007. He has worked as an in-house SEO specialist for MSN and Bing, as head of SEO consulting at Catbird Seat online marketing agency, as senior SEO manager at 1&1 Mail & Media GmbH, and later as Head of Product Management at Ryte. In January 2017, he joined the One Advertising AG in January as Team-Leader Travel SEO.
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