In this article, we explain how you can use custom fields to carry out a more effective analysis.
Figure 1: Custom counts and fields in project settingsCustom counts: Counts the number of the times an element appears on a URL. Ideal if you want to count the number of times specific HTML elements, such as comments, appear on a URL.
Figure 2: The first step in creating a selector3. The chosen HTML element should now be preselected in the open inspector. Next, right click on the element, select "Copy" and then "Copy XPath".
Figure 3: How to copy an XPath
Figure 4: The selector test shows if the XPath is functional
Figure 5: Set XPath as a custom field
(//*[@itemtype])/@itemtype (//*[@itemtype])/@itemtypeIdentifying the mobile version
//link[contains(@media, '640') and @href]/@hrefPicking out the email address
//a[starts-with(@href, 'mailto')] //a[starts-with(@href, 'mailto')]Use of IFrames
(//iframe/@src)  (//iframe/@src) 
Published on 02/09/2016 by Stephan Walcher.
Who writes here
Stephan Walcher is a SEO specialist who has been active in the online marketing field since 2007. He has worked as an in-house SEO specialist for MSN and Bing, as head of SEO consulting at Catbird Seat online marketing agency, as senior SEO manager at 1&1 Mail & Media GmbH, and later as Head of Product Management at Ryte. In January 2017, he joined the One Advertising AG in January as Team-Leader Travel SEO.