In this article, we explain how you can use the OnPage Score from Ryte to optimize your website. The OnPage Score is an indicator of how good your website is - it shows you your website’s level of optimization and allows you to monitor website success over time.
Figure 1: The Website Success Score in the Issue OverviewWhen calculating the Website Success Score for the project, the score for each individual URL is firstly determined. Factors such as status code, number of inbound links, loading time, click depth from the homepage, canonical tag usage, and many other factors are taken into consideration. Then, all factors are weighed and summarized in the URL-specific Website Success Score. It’s possible that a URL with one serious error might have a lower score than a URL with lots of smaller errors. The Website Success Score displayed on the dashboard shows the weighted, average score of all URLs of the website. The Website Success Score therefore gives an indication of the level of optimization of the whole project. A few critical errors can drag down the score of the whole website.
Figure 2: The OPS distribution report in Website SuccessWhen optimizing your URLs, start with those with a low OPS, especially if your website has a high number of these. The lower the OPS of a webpage, the bigger the problem is likely to be. For example, a URL with a 404 status code would have an OPS of 5, and a URL with a status code 500 will have an OPS of 0. These serious errors can also be found in the report "critical errors" which should be checked regularly. Tips for troubleshooting:
Figure 3: Identifying optimization potential with the single page analysis
Figure 4: Keep track of improvements in your Website Success Score with score historyIf you check your Website Success Score history regularly, you will see if your website optimization is heading in the right direction – ideally, you will see it improving over time. If you find that your website is not improving, you will be able to react accordingly – the reports available with Ryte will help you gain a deeper technical insight into problems.
Optimize your website with the Website Success Score from RyteStart now!
Published on 01/09/2018 by Daniel Scheffbuch.
Who writes here
Since childhood, Daniel has been enthusiastic about everything the digital world has to offer. Over the last few years he has specialized increasingly in online marketing, particularly search engine marketing. Until March 2018, he has been responsible for SEA and SEO at Ryte.