In the last few months, we have completely revised our product RYTE Search Success and added new features. The new RYTE Search Success is now available for all users.
The integration of Search Console data into the software has been possible for a long time. However, we were not yet 100% satisfied with it, and we wanted to offer our users better usability, more data, and better-quality data.
When monitoring our own projects, we at Ryte have noticed time and again that you can't rely on scraping data. Scraped data only represents a snapshot of the rankings, and Google rankings are influenced by factors such as search history, user interests, location and many others, meaning that a scraping bot cannot present a realistic picture of the rankings.
Figure 1: Tweet by John Mueller
All these facts made it clear to us that our customers need a solution that delivers real ranking data quickly and reliably, enabling detailed analysis and precise monitoring.
That's why in RYTE Search Success, we only offer data from the Google Search Console. This can be accessed via the GSC API, completely Google-compliant, so that our customers can use ranking data based on real Google data.
RYTE Search Success not only shows you more data than the GSC frontend, it also makes more out of it. Various reports and numerous filter options help you to:
Below, you will find an overview of the possibilities for monitoring, analyzing and optimizing your organic performance with RYTE Search Success.
In the search query report, you will find all keywords for which your website has at least one impression in the Google search results. By default, this table is sorted in descending order by clicks, but you can also sort in ascending order, or by impressions.
Use the comprehensive filtering features and see for example search queries that begin with "what is" to find out where you could rank for featured snippets.
Figure 2: The report "Search Queries" in Search Success
Click on one of the search queries in the table below the filter to see all URLs that ranked for this keyword in the selected timeframe. You can also use it to identify keyword cannibalization: by filtering to just one device and one country, and then clicking on any keyword to see if multiple URLs are listed for it. Ideally, there should only be one URL per keyword. If there is more than one, this what is known as "keyword cannibalization" Find out more about how to solve this here.
In the report "Pages", you can see which URLs of your website appeared in the Google SERPs during the selected period. If you click on a URL, you will see in detail for which keywords it is ranked. For example, you can find out if there is a subpage for a keyword that you haven't had on the screen before and that you could add to your content.
Figure 3: Performance diagram of individual URLS
In the performance chart you can see how the page's organic performance develops from day to day. Set a longer period of time to see if there are particularly strong or weak days of the week.
This report is especially interesting for continuous monitoring. Just select the period you want to analyze, and the number of days before the start date is automatically selected as the comparison period. Now the report shows you all search queries that have generated impressions within the selected time period, and how they have changed in comparison to the previous period. In addition to each of the three columns clicks, impressions and position, there is a trend column in this report that clearly represents changes.
Figure 4: Comprehensive report of ranking changes
In addition to the parent report "Changes", there are two subordinate reports "New Search Queries" and "Lost Search Queries":
New search queries
This report shows which search queries were added compared to the previous period, i.e. search queries for which the website did not rank in the previous period, or did not generate any impressions.
Lost search queries
In this report, you can see for which keywords your website has not generated any impressions in the selected period of time. By default, this table is sorted in descending order by clicks, but it can also be worthwhile to sort by impressions. This means you can easily determine where the loss was particularly large, and whether you have lost keywords with a very high search volume.
These reports are suitable for the continuous monitoring of your performance in the organic search. For example, you can check weekly how your rankings have changed and how successful your optimization measures have been.
The "Distribution" report shows you how the rankings of your website are distributed across Google search results. In the form of a line chart and a table, you can see exactly how high the proportion of your rankings on pages 1,2,3,4-5,6-10 and 11+ is.
Figure 5: Ranking distribution in the Google SERPs
On the one hand, this report is suitable for analyzing a customer's website and finding out how the rankings are distributed across the search results pages. On the other hand, you can also use the report for continuous monitoring of a website, and check how ranking distributions have changed due to your optimization measures.
Here you can see which directories of your website carry which share of the organic Google traffic. Especially for large websites with many subdirectories, this is a useful overview of how your directories perform in comparison to each other. Operators of smaller websites will also appreciate this feature.
Figure 6: Detailed overview of different directories and the pages in them
This report is especially valuable for the initial analysis of a website that you want to optimize. This report will show you which directories are the most important from a SEO point of view, and where there is still room for improvement. In this way, optimization strategies can be derived quickly and easily.
The country report shows you which countries your organic Google traffic comes from. Use this report to see if your internationalization strategy is successful and if your website is displayed in all countries where you want to be present.
Figure 7: Countries report in Search Success
In the devices report, you can see how your organic Google traffic is distributed across the devices desktop, mobile and tablet. Check your rankings and see at a glance how your pages perform on these different devices. If you find that your rankings on mobile devices are on average worse than desktop, you should consider optimizing your website for mobile usage.
Figure 8: Comparing performance based on device
RYTE Search Success offers users many practical advantages. One advantage is that Search Success saves the imported data indefinitely and does not delete it after a certain period of time, like the Search Console. This means that you can view today's data over a number of years and make year-on-year comparisons, for example.
Search Success also gives you much more precise data than the Google Search Console. This is because you can display and export a maximum of 1,000 lines in the GSC. Thanks to the API connection, Search Success can query up to 5,000 lines at a time, which means that considerably more data is available to you in Search Success.
The data quality is further enhanced by Search Success' ability to query 5,000 rows of data every day in multiple dimensions.
Another advantage compared to the Search Console are the reports Changes, Distribution and Directories, which do not exist in the GSC or which can only be mapped by filters. In Search Success, for example, you can display your website's new rankings with just one click.
You can set up the link between your GSC property and your Ryte project with just a few clicks thanks to an EasyConnect system. If your Google Account has access to multiple GSC properties, you'll only see the matching property for selection through a domain comparison, so you don't have to search through a confusing list - the right property will be suggested.
When you link an existing property to Search Success, Search Success automatically imports all existing data from the GSC immediately, allowing you to analyze historical data in Search Success for up to 90 days after the import.
If you have not yet set up a Search Console property for your website, Search Success will help you with a guide and show you how to verify your website in the Search Console.
The new RYTE Search Success offers you extensive possibilities to monitor and analyze your organic search performance. Of course, the scope of Search Success will be constantly expanded: all news about Search Success can be found here in the Ryte Product-Insights Blog.
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Published on 02/05/2018 by Daniel Scheffbuch.
Who writes here
Since childhood, Daniel has been enthusiastic about everything the digital world has to offer. Over the last few years he has specialized increasingly in online marketing, particularly search engine marketing. Until March 2018, he has been responsible for SEA and SEO at Ryte.