What is the OPQ+ and how can you use it effectively?

With the OPQ+ (OnPage Quality), you can easily judge the quality of a single URL quickly and efficiently.

The OPQ+ delves even deeper into your URL than the OnPage score displayed in the dashboard. In this article, we’ll explain how to use the OPQ+ effectively to optimize and check important information for individual URLs.

Where do I find the OPQ+?

Ryte's Website Success tool displays the OPQ+ when you perform a single page analysis. To do this, click on "Website Success" in the tool, then on "Single Page Analysis". Enter the URL you want to analyze. Then click on the blue button "Single Page Analysis".

Figure 1: Start the Single Page Analysis with Ryte's Website Success

What does the OPQ+ consist of?

Ryte uses a range of onpage factors to determine the OPQ+. More than 70 quality criteria are used, including the correct status code, optimized page titles and the correct use of canonical tags.

The weighting of the factors is based on algorithms developed by Ryte. The result is a value between 1 and 100. 100 is of course the optimum – if your URL receives a score of 100, this is the highest level of optimization.

Four central aspects that influence the value of the OPQ are displayed simultaneously next to the OPQ+ score:

• Status Code 200: This code is required for the server to correctly process the client request and deliver the corresponding content for a requested URL.

• Page is: indexable: The indexability of your URL is the most important requirement for it to rank in Google search results at all.

• Problems: In this point, the most important problems of your URL are summarized. You should fix these errors as soon as possible, because they can impair the visibility of your URL enormously.

• Warnings: You should consider these warnings with your further optimizations.

Problems and warnings are displayed directly below this box in list form, making it easy to prioritize tasks.

If you are analyzing a website that is targeted to a specific country or language, you should adjust the single page analysis settings accordingly, because the OPQ+ naturally also includes the orientation to countries or languages.

The OPQ+ in practice: 4 examples

1. Analyze optimization progress

The single page analysis is perfectly suited for the efficient control of optimization progress. With the quality index you can easily see whether something has changed after your measures. The better the OPQ+ is, the higher the probability that the analyzed URL will perform better in the SERPs.

2. Check the optimization of a newly created page

If your web project has received a new category or a new subdirectory, settings or tags can quickly be lost. This also applies to restructuring or adjustments to the source code. In this case, the OPQ+ can quickly provide you with the current status of the new page.

You should carry out a single page analysis before and after making any changes so that you can easily see if there is a further need for action.

You don't need to run a new crawl in the Ryte software to reanalyse the pages, because the data for the single page check is determined in real time. All you have to do is restart the analysis. It won't take more than a few seconds.

3. Check the OnPage quality of a competitor

To see the quality of a competitor's website, the OPQ+ can also help you. One of the great things about the Single Page Analysis is that the URL you want to analyze does not have to be included in your web project.

4. Check if your project needs optimization

If you have just acquired a new customer, it makes sense to get an impression of the quality of the website for an initial consultation. With the Single Page Analysis you can do an initial check of individual URLs and the OPQ+ gives you a tangible key figure to substantiate necessary on-page optimizations. For customers, your optimizations become more transparent when you can show an improvement in the OPQ+. This makes your performance directly measurable, which could be useful in the context of a pitch, for example.

The OPQ+: Fast quality check for any URL

The OPQ+ is perfectly suited for giving you a quick overview of the quality of a single URL, and can be useful for demonstrating progress to clients or your superior. After getting the quick overview, you should utilize Ryte's Website Success for a more detailed analysis of the website.