6 min 24.08.2016

Why German and US seeding differ

No content strategy can be successful without good seeding. And a look beyond the country’s borders shows that every market has its own rules.

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4 min 23.08.2016

How Ryte Can Help Improve Your User Experience

A good user experience (UX) is essential for the success of every website: The better the user experience, the higher chance you have to generate conversions. At the same time, positive user signals like low bounce rate and high dwell times lead to better rankings in SERPs.

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5 min 18.08.2016

Index control using XML sitemaps

An XML sitemap is a simple list of URLs that is provided to search engines. It is a key tool that can help you identify indexing problems.

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7 min 16.08.2016

Do's and Don'ts – The correct way to handle duplicate content

Websites are said to have duplicate content when they have identical or very similar content on different URLs. Such websites do not offer any added value for search engines or website visitors.

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1 min 11.08.2016

Mouseflow and OnPage.org partner up to deliver a more integral Website Optimization Experience

We at OnPage.org want to make websites around the world better, faster, and safer and set new quality standards. In Mouseflow we have found a perfect partner to work towards this ambition. Together, we aim to offer the necessary tools for holistic website optimization.

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4 min 10.08.2016

Hands-on tips: Optimized use of PDFs for your SEO strategy

PDF documents offer a great advantage over other document types: They appear exactly the same on any device.

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5 min 09.08.2016

Local AdWords: 3 creative ideas for locally targeted AdWords campaigns

Nowadays, the highly competitive market requires online advertisers to be extremely creative in order to survive. The steadily rising click costs (CPCs) are a major challenge in this case.

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6 min 08.08.2016

The first 10 seconds on your website – What matters most?

The first few seconds after loading a website are what determines whether or not the user will stay on the website.

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6 min 04.08.2016

From corporate planning to the online marketing budget – How to define your SEM and SEO investment

Setting an online marketing budget for the different channels is always a great challenge for any online marketer. The dynamic online market and the ever increasing number of competitors make it difficult to choose SEO and SEM investments as main channels.

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5 min 03.08.2016

Facebook Messenger bots - Overview

As Facebook presented extensive features of the Messenger bots in the F8 conference in April 2016, not everyone understood the impact that would result in communication between companies and their customers.

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4 min 02.08.2016

WhatsApp as a marketing tool for companies

One no longer needs to explain what WhatsApp is to German-speaking regions. It has evolved into a popular messenger among both the younger and elderly generations.

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2 min 13.07.2016

How to optimize the load time of WordPress pages

Fast load times have a positive effect on the user’s interaction with a website and can eventually lead to more sales for online shops. This article will show you practical tips on how to optimize the load time of your WordPress pages.

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3 min 06.07.2016

Heads up! Errors that you should avoid in your internal links

Internal link structures guide search engines through the depths of a website and represent connections between the individual webpages. Therefore, they have a major impact on the OnPage SEO due to the link juice distribution within the website.

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1 min 04.07.2016

Republishing – The practical guide

In almost all of my articles, I often cause great shock with my 50-50 recommendations: Unlike before where 80% of the editing time would be dedicated to new articles and 20% to the maintenance of the website, I recommend investing at least 50% in nurturing old posts.

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5 min 27.06.2016

Google Panda – How to accurately determine the quality attributes of web content

The Google Panda update is a filter in Google’s algorithm that is used to evaluate websites in the Google search index. It devalues websites that have poor quality content and promotes the ones that have high-quality content.

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