:format(avif) "The Monster of Website Optimization – The Slow Page Speed Monster")
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The Monster of Website Optimization – The Slow Page Speed Monster
You’ve already been waiting a few minutes, but the site navigation hasn’t finished loading and there’s not a single image to be seen. Instead, a boring gray loading ring or loading bar is taking up the screen.
:format(avif) "XXL Guide: JSON-LD")
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XXL Guide: JSON-LD
Structured data is becoming ever more important for search engine optimization. Search engines such as Google can read this data and use it to enrich search engine results (rich snippets) or for special results, such as the Knowledge Graph.
:format(avif) "Strategies and Workflows for Uniqueness in Content Marketing")
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Strategies and Workflows for Uniqueness in Content Marketing
“More of the same” or “unique content” – this question is becoming increasingly urgent as more and more content is being produced for online channels. The more often content marketing is the starting point and basis for online marketing, the greater the threat of routine and redundancy.
:format(avif) "Usability and Sales – A Contradiction?")
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Usability and Sales – A Contradiction?
The first message associated with the catchword “neuromarketing” is this: Make sure that your communication is emotional. Seize your customers by the heart, not by the head. Convincing arguments don’t matter; what matters is that “good feeling.”
:format(avif) "The Monster of Website Optimization – The Internal Linking Monster")
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The Monster of Website Optimization – The Internal Linking Monster
Sometimes, it seems like things just won’t work when you try to optimize your own website. An ALT tag is missing here, an improper canonical is placed there, and the loading time isn’t speeding up despite targeted measures.
:format(avif) "3 Strengths You Need for an Agile Work Environment")
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3 Strengths You Need for an Agile Work Environment
A lot of people ask us, what employees need to bring along for an agile company and what makes our people so successful @OnPage.org. Since we believe, that sharing is caring, we would love to let you take a peek behind the scenes and name three top strengths of our employees for working agile successfully.
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Perceived vs. Actual Loading Time: Create the Impression of a Fast Website
For a positive user experience, a website should load in two or at most three seconds. Based on what cognitive psychology tells us, a website should ideally load in less than one second!
:format(avif) "Blockchain Technology in Online Marketing: Reconquer Your Lost Independence")
 "Blockchain Technology in Online Marketing: Reconquer Your Lost Independence")
Blockchain Technology in Online Marketing: Reconquer Your Lost Independence
In November 2008 a trailblazing specialist article on IT history was published under the pseudonym “Satoshi Nakamoto” : “Bitcoin: A Peer-to-Peer Electronic Cash System”.
:format(avif) "Semantic SEO Guide")
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Semantic SEO Guide
Search engines are currently undergoing a significant evolution in the area of artificial intelligence. In contrast to the original keyword search, Google, with the help of RankBrain and Co., gathers the complete contents of a site and discerns the semantic relationships to deliver the relevant search results to users.
:format(avif) "Best Practice Guide: Display Orientation")
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Best Practice Guide: Display Orientation
Over time, Google AdWords has grown tremendously and with it, the possibilities for keyword switching. There have also been a lot of innovations and changes in the Google Display Network.
:format(avif) "A Practical Guide to Amazon SEO: How to do it!")
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A Practical Guide to Amazon SEO: How to do it!
Amazon is not only one of the largest online shops and marketplaces on the web, but also the most important source of information for consumers when it comes to products of all types.
:format(avif) "User Behavior and Conversion Optimization – Behavior Models for More Conversions")
 "User Behavior and Conversion Optimization – Behavior Models for More Conversions")
User Behavior and Conversion Optimization – Behavior Models for More Conversions
Conversion optimization is one of the biggest challenges facing online shop operators. It’s so much easier to organize and acquire visits to your shop than it is to get those visitors to also order in the shop.