:format(avif) "Customer Lifetime Value – a KPI and its pitfalls")
 "Customer Lifetime Value – a KPI and its pitfalls")
Customer Lifetime Value – a KPI and its pitfalls
The plethora of key indicators available for e-commerce and online marketing presents a challenge for online marketers and business leaders. Which indicators are important enough to become KPIs?
:format(avif) "Using Instagram Stories in Online Marketing")
 "Using Instagram Stories in Online Marketing")
Using Instagram Stories in Online Marketing
Almost every day, the Facebook corporation is bringing new features to the market that more or less adopt features from their competitors, especially Snapchat. One of these features is the so-called Instagram Stories, which was revealed and introduced in August 2016 as Facebook’s answer to Snapchat Stories.
:format(avif) "HTTPS, SSL, and SEO: Get Better Rankings with Better Security")
 "HTTPS, SSL, and SEO: Get Better Rankings with Better Security")
HTTPS, SSL, and SEO: Get Better Rankings with Better Security
As of January 1, 2017, Google Chrome will classify all websites without SSL encryption as unsafe. This article shows what you can do now and explains how SSL encryption works, using practical examples.
:format(avif) "Geo-fencing as a Marketing Tool")
 "Geo-fencing as a Marketing Tool")
Geo-fencing as a Marketing Tool
The trend can’t be ignored: the proportion of location-based advertising (Location-Based Marketing) is increasing rapidly and is a new and important marketing tool for retail locations to connect directly with clients at the point of sale.
:format(avif) "5 top challenges to your analytics data accuracy and how to overcome them")
 "5 top challenges to your analytics data accuracy and how to overcome them")
5 top challenges to your analytics data accuracy and how to overcome them
Web analytics is one of top tools used by modern sales and marketing teams. It’s practically inconceivable to make serious business decisions without having solid numbers on your website performance.
:format(avif) "Crawl Budget Defined by Google – 7 Learnings")
 "Crawl Budget Defined by Google – 7 Learnings")
Crawl Budget Defined by Google – 7 Learnings
Googlebot does not have an infinite capacity for crawling a website. For this reason, only a limited crawl budget is available.
:format(avif) "Free ebook: The Introductory Guide to Search Engine Optimization in 2017")
 "Free ebook: The Introductory Guide to Search Engine Optimization in 2017")
Free ebook: The Introductory Guide to Search Engine Optimization in 2017
Nowadays every company should be aware of how important search engine optimization is for their business. In this free ebook HubSpot & OnPage.org provide useful tips about what it takes to get better rankings for your website.
:format(avif))
)
KPI Shortcuts in Online-Marketing and E-Commerce
There are often so many key performance indicators in online marketing and e-commerce that we reach overkill. That’s why it is so important to use KPIs in a way that is really helpful.
:format(avif))
)
Pros and Cons of Influencer Marketing – Best Practice Tips for Beginners
Social media offers an almost endless outreach; many new users are reached everyday via channels such as YouTube, Instagram, Snapchat, Facebook and Twitter.
:format(avif))
)
Portfolio Optimization in Content Marketing
Uncertainty is a prevalent problem in content marketing, because it is unclear whether investing in content and content optimization actually leads to the desired result.
:format(avif))
)
AdWords Christmas Tips – Big shopping
Preparations for the 2016 Christmas business are already in full swing. First sales records will have been achieved by as early as late November during the cyber week, and companies are battling it off with promotions, trying to draw consumer interests to their products.
:format(avif))
)
Newsletter optimization: This is how you get (even) more out of one of the best marketing channels
The newsletter is one of the most powerful marketing tools: The recipients form the perfect target group since they are usually very interested in your brand or rather your product. Conversion rates of more than 30% after a click on the website occur every day.