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Infographic: Important Status Codes
Bye bye 404-error pages! In our latest Infographic we compiled the most important status codes for you. This is how you can optimize the quality of your website sustainable.
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7 beginner tips: Web design basics for better conversion rates
A good conversion rate is the goal of every website operator and is crucial for the success of a website. Conversion rate refers to the percentage of website visitors who perform a desired action, mostly a purchase or order placement.
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Outstanding content is no coincidence – creating content with customer insights
We all know the challenge: In order to excite website visitors, we need outstanding content. But what is outstanding content exactly? Market surveys, data from existing sites, and keyword research help us understand website users.
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How to leverage web analytics for measuring the condition of SEO on your website
Since the early days of SEO and search engines, web analytics has been one of the primary tools for every marketer.
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Artificial Intelligence and Web Design
The topic of artificial intelligence is becoming increasingly important in today’s society. In this article, we look into how this could have an impact on web design.
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Conversational commerce via Facebook Messenger: the future of ecommerce?
Those who have no time shop online. An Amazon Prime membership, or Prime Now, is now part of the standard system where a purchase should arrive at the doorstep in the next 60 minutes to 24 hours.
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What the Walking Dead taught me about the future of consumer loyalty
The digital revolution has eroded my attention span. It’s made me impatient. It’s saturated my waking hours with distractions, media, advertising and content. I live in a constant barrage of stuff, vying for my attention around the clock.
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5 tips for beginners – this is how you use videos for online marketing
Attention guaranteed: Over the last years, videos have become an important tool for the online marketing sector, even though this medium has only been accessible to a broad public for a few years. It took the invention of broadband internet to solidify the role of moving images in the online world.
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Content marketing controlling – this is how you control your content marketing
To this day, content marketing is one of the most important tools of online marketing. Questioning whether the effort made for content marketing, the investments in online content, and optimization of the latter are economically sensible and have positive effects is therefore as pertinent as ever.
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OnPage.org Halloween: 4 horrible SEO stories
October, the 31th 2016: Night is coming at the OnPageCampus, the full moon is rising and slowly the undead and ghosts are creaching out of their hiding places. But this isn’t the only place where demonic creatures carry out their nefarious deeds…
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Customer journey and purchase motivation – The right information at the right time
Motives for actions and purchases are probably as diverse as mankind itself. They depend on our experiences, interests, emotions, and moods. However, such a complex array of influencing factors makes it difficult to work constructively in the field of marketing.
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Google is taking it a step further: the mobile index is becoming the primary index of the search engine
Internet use is becoming more and more mobile. Therefore, the newest announcement of the search engine group Google follows this. The mobile index of the search engine should serve as the primary index in the future and the desktop index should come second.