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Take the First Steps Towards Website User Experience
We all surf, search, shop, click, compare and purchase as end consumers on our smartphones and laptops. As website owners, we create project plans. optimize, and monitor our web properties in order to improve the way users find content from your website on search engines. This article introduces you to the world of website user experience and shares strategies proven to optimize sites for high-quality and memorable user interactions.
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Amazon-Reviews: Build positive reviews and recognize fakes
Customer reviews (ratings) play an important role in e-commerce, since the potential buyer cannot test or even touch the product on the Internet. Thus in order to make a purchase decision, many potential customers rely on the available reviews.
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Understanding Entities with the Knowledge Graph Search API
Entities. Admittedly, a difficult topic to grasp, but one that should be familiar to everyone involved in SEO. But what is it all about? This article explains which updates brought entities into the SEO world and how everyone can easily retrieve them via the Knowledge Graph Search API.
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Retake SEO Responsibility
Former Google Search Quality Strategist, Kaspar Szymanski, shares his opinion on ownership and responsibility in SEO and shares tips for maintaining healthy rankings.
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Tips for your Easter egg hunt – or how to discover hidden website potentials!
Easter is just around the corner – and we can’t wait to get started on hunting Easter Eggs! Maybe the Easter Bunny has even hidden a few eggs on your website that you haven’t found yet. We’ll help you find them!
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How to Measure Web Vitals Field Data with Google Tag Manager
Core Web Vitals will become a ranking factor from May 2021. Does your site meet the requirements or is there still a need for optimization? To find out, I’ll show you how to use Google Tag Manager to measure and evaluate your users’ Web Vitals data.
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9 Common SEO Mistakes (& How To Fix Them)
Mistakes happen! We’re all human. Here are 9 common SEO mistakes that may be impacting your search performance & how you can fix them.
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Industry Report Reveals Google’s Core Web Vitals Will Catch Ecommerce Sector Unprepared
Google is introducing a set of metrics called Core Web Vitals as ranking signals. Starting in May 2021, search rank will be determined from a mobile-centric perspective with a focus on load times, interactivity, and visual stability. But key findings from Ryte’s Industry Report on Web Vitals in the Ecommerce Sector paint an alarming picture.
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How to update old website content by republishing and refurbishing
Republishing and refurbishing is the ideal way to breathe new life into old content on your website. Maximize qualified traffic and improve the content experience on your website by learning which content to republish and refurbish and how to integrate it into your content workflow.
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10-day christmas challenge for website optimization
The countdown to Christmas has begun! Before we go on a well-deserved holiday break, I want to kick off the holidays with a 10-day Christmas challenge with you. 🤶🏻 This way, you can efficiently use each day before Christmas and end the year on a high note!
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Google Analytics 4: The New Google Analytics Property
Google launched the beta version of the Google Analytics App and Web Property at the end of July 2019. The latest version, as of October 2020, is called Google Analytics 4. Google Analytics 4 or GA4, is now the standard for all new Analytics Properties. In this article, I want to clarify what makes the new Google Analytics 4 so exciting, what has changed, how important data streams are in GA4, and show some exemplary screenshots of the new version.
:format(avif) "UX writing: Copywriting tips for a positive user experience")
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UX writing: Copywriting tips for a positive user experience
So you think good writing equals good website copy and there’s not much that can go wrong? False! You can’t just use any text on your website, you need UX writing. Why you may ask? Easy: Good UX copy guides us through the page, encourages us to come back, and leave an overall impression of a good user experience. In this article, learn how to get started with UX copywriting and microcopy – and what it actually is in the first place!