It’s Valentine’s Day - love is in the air! But is it on your website? If the romance between you and Google isn’t going as planned, here we list 7 reasons where you might be going wrong.
1. Your website is not mobile friendly
Have you matched with the Googlebot on Tinder? If not, maybe it’s because your website isn’t mobile-optimized enough. Since 2015, the search engine has shown a strong preference for mobile websites. Keyword: responsive design.
2. Your website is slow
How annoying is it to wait for your date to turn up? It’s exactly the same for your users when your website takes more than 3 seconds to load. What you have to do: guarantee a great page speed.
3. You get error pages
How much chocolate and alcohol did it take to get over having your heart broken? Help everyone stay healthy, make sure no-one has to suffer a broken 404 page.
4. You don’t ensure a secure connection
Trust is key in any relationship, and it’s the same for your website and your users. If you still don’t have a secure connection, it’s now or never.
5. Your content is out of date
You’re not the only one to age and lose your good looks; your content does too. Regularly look after your content and make sure it stays up to date.
6. Your internal link structure is messy
Untidy socks can ruin a relationship. The same goes for your internal link structure: if it’s messy and the links don’t match with the anchor text, Google can get really upset. So use the appropriate keyword.
7. Your tags are not set
It’s what’s on the inside that counts: inner beauty is just as important. Help Google to understand what your website is really about and set your meta tags properly: title, description, alt.
Pauline studied history and project management at Aix Marseille University, during which she spent time living in Turkey, Italy and Germany. Pauline then settled in Munich because she could no longer do without her daily pretzel. She has been part of the Ryte team since July 2016, and contributes to the French Ryte Magazine and Wiki.