Category: Marketing Practices

5 min 15.05.2020

Why Prioritizing Mobile Browsing Will Help Your Business Get Ahead

If the decision-makers at your company are only now starting to get the idea that responsive design is the “in” thing, they’re already a bit behind because Google has been singing the praises of this idea for a while now. At least for a couple of years.

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7 min 08.05.2020

10 Google Analytics Dashboards Recommended by SEO & Analytics Experts

Over 500 unique data points can be accessed through Google Analytics. This data is presented through standard dashboards. However, these dashboards won’t necessarily show you the information you want in one place. Custom Google Analytics dashboards that you can either create or upload can help you get around this problem.

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7 min 06.05.2020

How Structured Data Changed Everything at eBay

This is the first in a two-part series examining the history of eBay's unique structured data framework and how to optimize for it.

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4 min 16.04.2020

What did we learn after 1 month of COVID-19? A behavioral analysis of search shifts using real GSC data

We conducted an analysis to evaluate how searcher behaviour shifts during the COVID-19 crisis has impacted different industries. Using our extensive pool of Google Search Console Data, we analyzed the clicks, impressions, CTR and position of keywords from 4800 domains to get valuable insights into which industries have profited, and which have lost out. In this article, we share our learnings, and give advice how to adapt your website and SEO strategy to the current situation.

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5 min 06.04.2020

How To Prepare For New Organic Product Listings on Google

In January of 2020, Google announced the latest feature that would be rolled out onto their shopping platform: showing organic product listings in the SERPs (or search engine results pages). Referred to as the ‘Popular Products’ feature’, this new development enables brands to more easily feature their products on search engine results pages.

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7 min 20.03.2020

How to diagnose and deal with Faceted Search problems

Problems caused by unruly faceted search or navigation can be the bane of an SEO’s life; a simple category page convention can be detrimental to your organic performance when not handled correctly. This is mainly because faceted search can result in a handful of unique pages generating thousands or even millions of thin or duplicate URLs that are crawlable and indexable in their own right.

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6 min 02.03.2020

Video Marketing: A Practical Guide for Videos in the Marketing and SEO Mix

Have you watched a video yet today? Was it on your favorite news site, online store, or YouTube? If so, then these websites were harnessing the enormous power of video marketing. In this article, learn how to most effectively use video marketing in your digital marketing mix so that you can benefit from the moving picture boom online.

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10 min 05.02.2020

A shortlist of the top messenger marketing tools for any website

Messenger marketing tools like ManyChat, MobileMonkey, Chatfuel, Octane AI, and Morph AI help improve sales and customer relationships. In this article, learn about the top 5 messenger marketing tools to find out which chatbot might best suit your marketing needs.

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6 min 10.01.2020

SEO New Year’s Resolutions for 2020

The start of a new year can be the perfect time for us to overcome bad habits and gain positive changes we’ve been hoping to carry out for a while. However, these ambitious “New Year's Resolutions” can be hard to commit to and often end up discarded come mid-January.

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5 min 03.12.2019

Shopify vs WooCommerce vs BigCommerce: A guide to your first online store

As a newbie into the world of eCommerce, the challenges in setting up a store can seem overwhelming. After doing all of the work of research, finding products, and setting budgets, you still have to select how to create your website in a way that brings you the best results. The good news is, there are a lot of SaaS (software as a service) solutions that help you set-up a store while assisting you with features, functionality, and design. Then you are just left to decide the best fit for your business.

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2 min 20.11.2019

The Hands-On Guide to SEO Reporting

Improve your SEO reports with this free guide by Ryte and HubSpot. It includes a comprehensive breakdown of SEO KPIs and a reporting checklist.

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2 min 18.11.2019

7 Research Study Takeaways to Improve Your Website’s UX & Revenue

The internet is full of advice on how to make your website better: change the color of your buttons, use the latest JavaScript framework, update your privacy policy, etc.

But if you’re like me, you’ve got limited time each day and lots of ideas you want to implement. So you have to prioritize and choose which website changes you’ll spend your time on. Let’s dig into some UX studies to identify some site changes that have been proven to boost a website’s success.

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