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Category: Marketing Practices
:format(avif) "What did we learn after 1 month of COVID-19? A behavioral analysis of search shifts using real GSC data")
 "What did we learn after 1 month of COVID-19? A behavioral analysis of search shifts using real GSC data")
16.04.2020
What did we learn after 1 month of COVID-19? A behavioral analysis of search shifts using real GSC data
We conducted an analysis to evaluate how searcher behaviour shifts during the COVID-19 crisis has impacted different industries. Using our extensive pool of Google Search Console Data, we analyzed the clicks, impressions, CTR and position of keywords from 4800 domains to get valuable insights into which industries have profited, and which have lost out. In this article, we share our learnings, and give advice how to adapt your website and SEO strategy to the current situation.
:format(avif) "Video Marketing: A Practical Guide for Videos in the Marketing and SEO Mix")
 "Video Marketing: A Practical Guide for Videos in the Marketing and SEO Mix")
02.03.2020
Video Marketing: A Practical Guide for Videos in the Marketing and SEO Mix
Have you watched a video yet today? Was it on your favorite news site, online store, or YouTube? If so, then these websites were harnessing the enormous power of video marketing. In this article, learn how to most effectively use video marketing in your digital marketing mix so that you can benefit from the moving picture boom online.
:format(avif) "The Hands-On Guide to SEO Reporting")
 "The Hands-On Guide to SEO Reporting")
20.11.2019
The Hands-On Guide to SEO Reporting
Improve your SEO reports with this free guide by Ryte and HubSpot. It includes a comprehensive breakdown of SEO KPIs and a reporting checklist.
:format(avif) "How to Increase Your SEO Traffic in 30 Days")
 "How to Increase Your SEO Traffic in 30 Days")
23.05.2019
How to Increase Your SEO Traffic in 30 Days
Sustainably increase your traffic in 1 month with this free ebook from Ryte and Hubspot, “How to increase your SEO traffic in 30 days.”
:format(avif) "What Does SEO Have in Store for Us in 2019?")
 "What Does SEO Have in Store for Us in 2019?")
21.12.2018
What Does SEO Have in Store for Us in 2019?
2017 and 2018 have seen a plethora of changes and upheavals in our profession as SEO experts. Content must be more and more detailed and relevant, site architecture must be as good as possible to answer the many questions that a user may have, and websites have to be technically flawless.
:format(avif) "Use 360-degree photos and videos for online marketing")
 "Use 360-degree photos and videos for online marketing")
28.02.2017
Use 360-degree photos and videos for online marketing
360-degree photos are nothing new in and of themselves. For several years, already, there have been photographers and providers that could create such images using costlier technology and thus higher investment costs.
:format(avif) "Customer journey and purchase motivation – The right information at the right time")
 "Customer journey and purchase motivation – The right information at the right time")
26.10.2016
Customer journey and purchase motivation – The right information at the right time
Motives for actions and purchases are probably as diverse as mankind itself. They depend on our experiences, interests, emotions, and moods. However, such a complex array of influencing factors makes it difficult to work constructively in the field of marketing.