Category: Marketing Practices

8 min 08.11.2019

The Illusion of Control in eCommerce

The ability to control certain situations can motivate human action: people tend to evaluate the outcome of an action or process more positively if they were able to influence the action or process themselves.

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4 min 21.10.2019

Adjusting to the Expansion of Facebook Search Ads

After Facebook’s winter re-release of search ads, the social platform-turned-advertising-giant has recently expanded this option to more advertisers. In addition to the typical locations advertisers could place their ads, like the news feed and stories, this new option now allows ads to be generated as results right in Facebook’s search bar!

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6 min 26.08.2019

Readability and SEO – Practical Tips for Authors and SEOs

When was the last time you read a text online and could not follow the content after just reading a few lines? You were probably a victim of poor readability. Today, we will show you how readability and SEO are connected and what you can do to make your text more understandable.

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12 min 29.07.2019

How To Use Effective Persuasion (Plus 5 Ways To Write Email Copy That Converts)

Email marketing is not dead. Far from it. In fact, email marketing remains one of the most powerful ways for you to grow your business and generate new leads. But here’s the catch - it’s harder than ever. Consumers are too savvy for you to follow a set of ‘best practices’ and expect results. Instead, by creating email copy around psychological triggers, you’ll speak directly to your entire audience, not a segment of them. That’s how you stay on the cutting edge of email marketing. And here’s how you do it.

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8 min 01.07.2019

My First SEO Project: Where and How Do I Start?

Starting your first SEO project is often a bit daunting, but don't worry—you can learn SEO. The best way to start a successful SEO career as a beginner is to be open to new ideas and brave enough to try new things. Ready to get started? We'll give you an SEO plan of action!

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2 min 23.05.2019

How to Increase Your SEO Traffic in 30 Days

Sustainably increase your traffic in 1 month with this free ebook from Ryte and Hubspot, “How to increase your SEO traffic in 30 days.”

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6 min 15.05.2019

10 Email Marketing Tools Every Marketer Should Know about

Email marketing belongs to any successful marketing strategy. In this article we list 10 tools that will help you fulfill your email marketing requirements.

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6 min 24.04.2019

The Top 5 Ways Marketing Automation Efforts Fall Short (And What to Do about It)

Marketing automation can make your life easier, but simply having marketing automation and successfully leveraging it are two very different things. Avoid these common marketing automation mistakes to ensure that your automation doesn’t fall off track.

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7 min 17.04.2019

2019 Silicon Valley SaaS Marketing & Customer Acquisition Trends

Inspire your 2019 growth strategy with these 7 learnings from cutting-edge SaaS marketing teams in Silicon Valley.

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8 min 03.04.2019

5 SEO steps you can do right now to protect yourself from Brexit

SEO may not be the first thing that comes to mind after 'Brexit,' but it may be the first line of defense for SMEs during this time of uncertainty. Discover the 5 SEO steps you can do right now to protect your business from the impacts of Brexit.

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11 min 20.02.2019

Personalization Best Practices 2019

Personalization is still a frontier, and practices are constantly changing. Here are the methods you can use to provide a state-of-the-art personalized experience on any website. The key element to all of it is to increase relevance, novelty, and convenience for each visitor.

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7 min 13.02.2019

Five things you can do to your Google Ads campaigns every week to keep them from bleeding money

Google Ads campaigns require constant care and feeding. This post explains five important housekeeping items that advertisers can implement to minimize unqualified clicks and ensure their Google Ads campaigns are running efficiently.

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