Category: Marketing Practices

13 min 23.08.2021

WordPress SEO: How to optimize your WordPress website for Google

Using WordPress as a CMS? This article explains the SEO measures you should take to improve your content’s visibility and rankings on Google.

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2 min 29.07.2021

Your 6 point summer checklist: To make your website user experience unforgettable

The summer is well under way, and for some, that means business slows down. Use this time wisely and optimize your website user experience! Our 6 point checklist will help you focus on what you need to work on.

1 shares Content Marketing

3 min 11.06.2021

Amazon-Reviews: Build positive reviews and recognize fakes

Customer reviews (ratings) play an important role in e-commerce, since the potential buyer cannot test or even touch the product on the Internet. Thus in order to make a purchase decision, many potential customers rely on the available reviews.

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9 min 10.05.2021

Understanding Entities with the Knowledge Graph Search API

Entities. Admittedly, a difficult topic to grasp, but one that should be familiar to everyone involved in SEO. But what is it all about? This article explains which updates brought entities into the SEO world and how everyone can easily retrieve them via the Knowledge Graph Search API.

93 shares Google Topics

3 min 31.03.2021

Tips for your Easter egg hunt - or how to discover hidden website potentials!

Easter is just around the corner - and we can’t wait to get started on hunting Easter Eggs! Maybe the Easter Bunny has even hidden a few eggs on your website that you haven’t found yet. We’ll help you find them!

48 shares Marketing Practices

4 min 14.12.2020

10-day christmas challenge for website optimization

The countdown to Christmas has begun! Before we go on a well-deserved holiday break, I want to kick off the holidays with a 10-day Christmas challenge with you. 🤶🏻 This way, you can efficiently use each day before Christmas and end the year on a high note!

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5 min 15.05.2020

Why Prioritizing Mobile Browsing Will Help Your Business Get Ahead

If the decision-makers at your company are only now starting to get the idea that responsive design is the “in” thing, they’re already a bit behind because Google has been singing the praises of this idea for a while now. At least for a couple of years.

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7 min 08.05.2020

10 Google Analytics Dashboards Recommended by SEO & Analytics Experts

Over 500 unique data points can be accessed through Google Analytics. This data is presented through standard dashboards. However, these dashboards won’t necessarily show you the information you want in one place. Custom Google Analytics dashboards that you can either create or upload can help you get around this problem.

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7 min 06.05.2020

How Structured Data Changed Everything at eBay

This is the first in a two-part series examining the history of eBay's unique structured data framework and how to optimize for it.

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4 min 16.04.2020

What did we learn after 1 month of COVID-19? A behavioral analysis of search shifts using real GSC data

We conducted an analysis to evaluate how searcher behaviour shifts during the COVID-19 crisis has impacted different industries. Using our extensive pool of Google Search Console Data, we analyzed the clicks, impressions, CTR and position of keywords from 4800 domains to get valuable insights into which industries have profited, and which have lost out. In this article, we share our learnings, and give advice how to adapt your website and SEO strategy to the current situation.

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5 min 06.04.2020

How To Prepare For New Organic Product Listings on Google

In January of 2020, Google announced the latest feature that would be rolled out onto their shopping platform: showing organic product listings in the SERPs (or search engine results pages). Referred to as the ‘Popular Products’ feature’, this new development enables brands to more easily feature their products on search engine results pages.

3 shares Marketing Practices

7 min 20.03.2020

How to diagnose and deal with Faceted Search problems

Problems caused by unruly faceted search or navigation can be the bane of an SEO’s life; a simple category page convention can be detrimental to your organic performance when not handled correctly. This is mainly because faceted search can result in a handful of unique pages generating thousands or even millions of thin or duplicate URLs that are crawlable and indexable in their own right.

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