Whether you're new to search engine optimization or just need a little refresher, this beginner's guide will quickly get you back up to speed on the SEO basics.
Entities. Admittedly, a difficult topic to grasp, but one that should be familiar to everyone involved in SEO. But what is it all about? This article explains which updates brought entities into the SEO world and how everyone can easily retrieve them via the Knowledge Graph Search API.
Easter is just around the corner - and we can’t wait to get started on hunting Easter Eggs! Maybe the Easter Bunny has even hidden a few eggs on your website that you haven’t found yet. We’ll help you find them!
Core Web Vitals will become a ranking factor from May 2021. Does your site meet the requirements or is there still a need for optimization? To find out, I'll show you how to use Google Tag Manager to measure and evaluate your users' Web Vitals data.
Redirects are an indispensable technique that can be helpful in many different SEO use cases. Start using redirects on your website by learning the right way to use them for SEO.
404 errors occur when a page cannot be found. This article will show you how you can quickly identify and deal with 404 error pages to optimize your website both for search engines and your users.
Structured data plays an increasingly important role in the high information content of SERPs. Wouldn’t you rather click on a search result with star ratings or were you inspired by a delicious recipe in the SERPs? But how does this data get into the SERPs and what can you do about it? With this Structured Data Guide you will get all important answers to these questions.
Improve your website's page speed and user experience by learning how to leverage browser caching with htaccess or plugins.
Using JavaScript has an impact on how Google crawls and indexes your site. Make sure your use of JavaScript isn't getting in the way of users finding your website via search engines.
The start of a new year can be the perfect time for us to overcome bad habits and gain positive changes we’ve been hoping to carry out for a while. However, these ambitious “New Year's Resolutions” can be hard to commit to and often end up discarded come mid-January.
Configuring an htaccess file can seem a tedious task especially if you’re not familiar with it. And in all honesty, if you’re not familiar with it you should tread carefully as you can bring a whole website down quite easily with entering a wrong rule or even just a wrong character out of place. Not trying to scare, just stating a fact. In this article, we shall focus on how an SEO can benefit from it in a somewhat safe manner. After all, it is quite a handy little file for many things and I’ll inform you of a few common use cases for it.
Learn how to use Google SERP features to recapture lost organic search traffic in the increasingly competitive SERP environment.