The Anomaly Detection report by Ryte monitors your website for significant anomalies in impressions, clicks, CTR, and position and will send an email alert when it detects irregular performance.
Take a second to think - what can you achieve in 4 hours at work? It’s probably a decent amount, considering that 4 hours is 10% of a typical workweek.
Recent internal research has found that nearly 40% of website owners spend more than 4 hours a week using various tools to monitor and identify significant deviations in their search performance. Time well spent, but alas, time is increasingly finite.
It’s about time busy marketers and website owners got those 4 hours back. That’s why we created Anomaly Detection.The Anomaly Detection report detects significant irregularities in impressions, clicks, CTR, and position and warns you so that you can react and counteract accordingly.
Figure 1: Anomaly Detection can be found in Search Success / Monitor / Anomalies.
Figure 2: The Anomaly Detection overview in the Search Success Dashboard.
Figure 3: Example of a list of pages that have been impacted by an anomaly.You can also check to see if the anomaly has impacted one particular area of your website more than another by filtering for directory or segment, but this requires a segment with at least 25 keywords and a minimum of two months of data.
Figure 4: Analyze anomalies according to directories or segments.
Figure 5: Set up Anomaly Detection email alerts.
Learn more about Anomaly Detection & other features in the Ryte Business Suite accountRequest a demo
Published on 02/26/2020 by Kate Aspinwall.
Who writes here
Kate is a Marketing / Branding Expert at Ryte. She joined the team in 2018 after completing her Masters at the University of Edinburgh. Before becoming a Ryte Superhero, Kate worked as a Brand Strategist at a Boston-based creative agency. She is passionate about branding, international marketing, and finding the best vegetarian restaurant in Munich.