It can be difficult to analyze specific parts of a website in depth. Usually, you have to set many filters to get to the level of data you need. Ryte makes this easy - our new segmentation feature allows you to cluster keywords and pages together which you can analyze individually or compare with one another.
This gives you more flexibility in how you analyze your search performance and helps you to carry out a more precise and comprehensive analysis.
Figure 1: Segments
If you use Search Success regularly, you might have used keyword labels. Keyword labels enabled you to label certain keywords and then conduct an analysis using a filter for a specific label. Labels could be a website category, for example.
Segments take this one step further.
With our new Keyword and Page Segments, instead of adding a label to individual keywords, you can create segments based on criteria of your choosing. You can analyze each segment individually, compare segments with each other, and how they perform over time. Segments can also be used as an advanced filter in any Search Success report.
You can create your keyword and page segments based on any criteria. For example:
Log in to your Ryte project, and in the Search Success navigation you will see "Segments" under "Keywords" and under "Pages", for keyword segments and page segments respectively.
Figure 2: Navigation in Search Success
If you would like to create a page segment, click on "segments" below "pages." Click on "Segments" and "Create new segment" in the top right-hand corner.
Figure 3: Creating new segments
You will then have a choice of creating segments based on certain rules. In this example, I will create a segment for the subdirectory "wiki" for the countries US and GB.
Figure 4: Creating segment
Once I have created the segments, they are visible in a list. You can then compare the performance of segments against each other by clicking on "compare".
Figure 5: view your segments in a list and compare them
If you click on a segment, you will be directed to the pages report and can conduct an in-depth analysis of the URLs within the segment.
Figure 6: Click on a segment to get to the pages report
You can use segments as an advanced filter in any Search Success report. Just add a filter for keyword or page "is in segment".
Figure 7: Use a segment as an advanced filter in any SES report
Segments are replacing keyword labels. You won’t lose any data - we will generate segments based on your existing labels. Your first segment will be created automatically - we create a segment for your brand keywords.
All Basic Suite and Business Suite users have access to segments. Basic suite users are limited to 10 segments.
Segments make it possible to dig even deeper into your search performance data. You have the flexibility to break down your search performance data even further, providing more transparency and making it easier to find optimization potentials. You will no longer have to spend time setting numerous filters - just add your chosen segment with one click and get your relevant data immediately.
Keyword and page segments give you more control, transparency, and detail into specific elements of your website, allowing you to carry out a more comprehensive analysis of your search performance.
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Published on 07/10/2019 by Olivia Willson.
Who writes here
Olivia left her home town, Cheltenham, to start her degree in German and Music at King’s College London in 2011. She moved to Munich after finishing her degree and has been part of the Marketing Team at Ryte since July 2017, where she is mainly responsible for the English Ryte Magazine and English Wiki.
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