Dig Deeper into Your Search Performance with Keyword and Page Segments

Segments give you more flexibility in how you analyze your search performance. You can analyze each segment individually, compare segments with each other, and track how they perform over time. Segments can also be used as an advanced filter in any Search Success report. You can create segments based on criteria of your choosing such as a particular domain or keyword group. As of June 2020, you can also use our predefined segments.

Get the data you need for your daily tasks, dig deeper into your data, and track the progress of your segments’ performance!

Business Suite users can set up to 100 segments, and basic suite users can set up to 10 segments.

Contents

• How to create segments

• Predefined segments

• Segments for monitored keywords

Figure 1: Segments

How to create segments

Log in to your Ryte project, and in the Search Success navigation you will see "Segments" under "Keywords" and under "Pages", for keyword segments and page segments respectively.

Figure 2: Navigation in Search Success

If you would like to create a page segment, click on "segments" below "pages." Click on "Segments" and "Create new segment" in the top right-hand corner.

Figure 3: Creating new segments

You will then have a choice of creating segments based on certain rules. In this example, I will create a segment for the subdirectory "wiki" for the countries US and GB.

Figure 4: Creating segment

Once I have created the segments, they are visible in a list. You can then compare the performance of segments against each other by clicking on "compare".

Figure 5: view your segments in a list and compare them

If you click on a segment, you will be directed to the pages report and can conduct an in-depth analysis of the URLs within the segment.

Figure 6: Click on a segment to get to the pages report

You can use segments as an advanced filter in any Search Success report. Just add a filter for keyword or page "is in segment".

Figure 7: Use a segment as an advanced filter in any SES report

Bulk upload

Now, when creating a new segment, you can bulk upload keywords. Filter for "Keyword" "contains", and upload as many keywords as you want!

Examples of segments

• Specific subdomains and subdirectories: segments will make it easy to analyze specific subdomains and directories on your website, which could be useful if you and your team are focussing on a particular part of the website.

• Keyword and page performance in different countries: create segments based on your different target markets. Compare segments to easily compare your search performance internationally.

• Keywords or pages that are ranking on a certain page in the SERPs: for example, if you want to easily analyze your top performing keywords, create a segment for keywords or pages ranking on page 1 (based on the criteria that they rank better than position 10).

• Keyword categories: set up keyword segments for navigational and informational keywords for a more detailed analysis.

Predefined segments

SEO experts praise segments as being the industry’s most powerful way of clustering and analyzing search performance data. We at Ryte also love setting up segments to get more insights into search performance. We’ve found some great segment constellations that have proven extremely useful in their analysis, and these are now available to everyone.

We are constantly expanding our predefined segments. Examples include:

• W-questions: includes keywords containing “why, where, what and when” to help you identify what questions are users asking that bring them to your website. This is a great segment to use if you’re looking for featured snippet potential.

• Low hanging fruits: includes keywords ranking between positions 11 and 20, i.e. on page 2 of the Google Search results pages. These have high potential – some minor optimisation efforts could bring these on to page 1, where click rates are much higher than on page 2.

• Mobile devices: this predefined segment will allow you to easily keep track of your keywords on mobile devices.

• Desktop Devices: this predefined segment will allow you to easily keep track of your keywords on mobile devices.

You can find the predefined segments through the navigation under "Segments".

Figure 8: Predefined segments

Segment for monitored keywords

As of April 2020, we automatically create a segment for your monitored keywords so that you can easily see the performance of your monitored keywords as a whole. You can find this in your keyword segments list, entitled “Monitored Keywords”. The segment is automatically created as soon as you add at least one keyword to keyword monitoring. The keywords are added regardless of country or device, and if there are any duplicate keywords (for example when you monitor a single keyword for desktop and for mobile), only one keyword will be added to the Monitored Keywords segment.

Keyword and page segments give you more control, transparency, and detail into specific elements of your website, allowing you to carry out a more comprehensive analysis of your search performance.