With Ryte’s segments, you can easily analyze the search performance of specific parts of a website in depth. You can cluster keywords and pages together and analyze individually or compare with one another. Our new predefined segments are segment-constellations commonly used by SEO experts, which are now available to everyone so that you can easily find optimization potentials like an expert!
Segments give you more flexibility in how you analyze your search performance. You can analyze each segment individually, compare segments with each other, and track how they perform over time. Segments can also be used as an advanced filter in any Search Success report. You can create segments based on criteria of your choosing such as a particular domain or keyword group. As of June 2020, you can also use our predefined segments.
Get the data you need for your daily tasks, dig deeper into your data, and track the progress of your segments’ performance!
Business Suite users can set up to 100 segments, and basic suite users can set up to 10 segments.
Figure 1: Segments
Log in to your Ryte project, and in the Search Success navigation you will see "Segments" under "Keywords" and under "Pages", for keyword segments and page segments respectively.
Figure 2: Navigation in Search Success
If you would like to create a page segment, click on "segments" below "pages." Click on "Segments" and "Create new segment" in the top right-hand corner.
Figure 3: Creating new segments
You will then have a choice of creating segments based on certain rules. In this example, I will create a segment for the subdirectory "wiki" for the countries US and GB.
Figure 4: Creating segment
Once I have created the segments, they are visible in a list. You can then compare the performance of segments against each other by clicking on "compare".
Figure 5: view your segments in a list and compare them
If you click on a segment, you will be directed to the pages report and can conduct an in-depth analysis of the URLs within the segment.
Figure 6: Click on a segment to get to the pages report
You can use segments as an advanced filter in any Search Success report. Just add a filter for keyword or page "is in segment".
Figure 7: Use a segment as an advanced filter in any SES report
Now, when creating a new segment, you can bulk upload keywords. Filter for "Keyword" "contains", and upload as many keywords as you want!
SEO experts praise segments as being the industry’s most powerful way of clustering and analyzing search performance data. We at Ryte also love setting up segments to get more insights into search performance. We’ve found some great segment constellations that have proven extremely useful in their analysis, and these are now available to everyone.
We are constantly expanding our predefined segments. Examples include:
You can find the predefined segments through the navigation under "Segments".
Figure 8: Predefined segments
As of April 2020, we automatically create a segment for your monitored keywords so that you can easily see the performance of your monitored keywords as a whole. You can find this in your keyword segments list, entitled “Monitored Keywords”. The segment is automatically created as soon as you add at least one keyword to keyword monitoring. The keywords are added regardless of country or device, and if there are any duplicate keywords (for example when you monitor a single keyword for desktop and for mobile), only one keyword will be added to the Monitored Keywords segment.
Keyword and page segments give you more control, transparency, and detail into specific elements of your website, allowing you to carry out a more comprehensive analysis of your search performance.
I want to improve my search performance
Published on 06/01/2020 by Olivia Willson.
Who writes here
After studying at King’s College London, Olivia moved to Munich, where she joined the Ryte team till 2021. She was previously in charge of product marketing and CRO, and also helped out with SEO and content marketing. When she's not working, you can usually find her outside, either running around a track, or hiking up a mountain.