Identify Google Top 10 Tests automatically with Ryte: Save time, improve user experience, gain more traffic.
Google regularly tests pages by displaying them on the first page of the search engine result pages, and seeing how they perform. If they do well during this “test” phase, Google will keep them on page 1. This is why it’s really important to capitalise on this by optimising content. Ryte’s new feature helps you to do just that!
Free traffic to your website! More traffic means more conversions, and more conversions mean more money. So traffic equals money! That sounds pretty good, right? The whole idea of Search Engine Optimisation (SEO) revolves around getting organic traffic to your website. However, it’s not as easy as it sounds. There is usually fierce competition on high volume search terms. Just because you create a website that contains certain keywords does not mean that you will also rank highly for these keywords.
Taking that thought to a deeper level, we find that Google and other search engines carefully select which sites are worth ranking for which keywords. As well as search results being personalised, there is a general continuous change in what is shown on the first few pages. This process is called "Google Top 10 Test", and it tests which keyword-webpage combination is best suited for page 1 of the search results. Being on page 1 has tremendous results, as multiple studies have shown. From Position 1 to 5 a sharp decrease in clicks can be observed, while results on page 2 are basically in a black hole that barely anyone gets to see. No Top 10 result means no traffic.
Getting organic traffic usually boils down to two challenges:
A Google Top 10 Test increases traffic
Websites with high CTRs will continuously climb through the ranks, which in turn leads to more traffic. So what it comes down to (next to technical parameters) is that you want to optimise your webpage’s title and description to provide the best intent-result fit that is possible. But when you have tens of thousands of pages - which ones should you optimise?
That line of argument leads to a task many SEO managers are facing every day: Which pages are currently on the verge to reach the Top 10 results, how to identify and improve them? Imagine having the responsibility for a large website with thousands of pages. What would your approach be?
Detecting all Google Top 10 Tests manually is a huge amount of work
Any approach you develop will be highly inefficient. There is no defined time frame for a Google Top 10 Test - they might last for a long time, but they might not. There might be clear signals for a Top 10 Test - such as a sudden increase in CTR for a keyword you’re monitoring, but there’s no guarantee of clear signals. You would need to manually check every single keywords-webpage combination which results in millions of patterns. Every day. Well, obviously we don’t only state the problem, but also show the solution. At Ryte, we developed a fully automated way to identify Google Top 10 tests based on statistical pattern analysis to solve that problem for you.
At Ryte, we don’t only want to identify problems and provide data to analyse the problems, but rather directly solve the problem for you. Moreover, we aim to provide suggestions and recommendations to ease your life, make you more efficient and successful. Therefore, Data Science @ Ryte has produced a new feature: “Google Top 10 Tests”. Based on several statistical patterns, we analyse your historical Google Search Console data, identify Google Top 10 Tests and automatically notify you which combinations are currently being tested for a position on page 1.
As we feed the results of our calculation through your personal News Feed, we provide you with the easiest way to tackle the real issues: how can you optimise your webpages to ace the test and provide the most value to your future visitors.
One of the main ideals when developing new features needs to be the value it provides to our customers and their users. Therefore, it is important to consider this fact very carefully: What is the benefit of our Google Top 10 Test? There are two parts to answer this question.
To sum it up, with this new feature, you save thousands of hours of work, and at the same time help your users have a better experience on your site when looking for the information they need. All of that through some user-centricity combined with Data Science and creativity. Oh, and did I mention that our solution is unique in the whole market?
So what should you do once you find out you have a page that is being tested on page 1?
Identifying whether Google is testing you on the first page of the results is always a long manual process. And you probably won’t find many - it doesn’t happen that often!
No-one knows exactly when or why Google tests pages, but here are a few scenarios where it might come up:
Ryte’s new feature, Google’s Top Ten Tests, provides a valuable opportunity to capitalise on these instances where Google is testing a web page on page 1 of the search results - helping you to save time!
Interested in trying out these features?
Published on 08/03/2021 by Kilian Semmelmann.
Who writes here
Kilian joined Ryte as Head of Data Science in 2021. He is responsible for growing the organisation into a data-driven company and provide our customers with innovative approaches to extract value from data.