CASE STUDY
Ryte supports our process and prioritization management
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"With Ryte’s help, we were able to successfully optimize our seven domains with a small team. We could detect bugs easily and remediate them right away. Ryte is very useful for us, especially for our internal linking strategy. That way the crawler knows which URLs are most important to us."
- Eva Fricke, Teamlead OnPage at Tirendo GmbH
About Tirendo.de
The Tirendo Holding GmbH was founded in 2011. Based in Berlin, the e-commerce company pursued a broad and rapid internationalisation strategy and has become a competitive European player. Within two years, Tirendo expanded into 10 countries, while steadily growing its team. Starting with five employees, their team today consists of 150 co-workers. In September 2013, Tirendo merged with the Delticom AG.
It is our aim to facilitate the decision-making process of buying tires and automotive parts so that our customers can concentrate on what is most important: the joy of driving. We have partnered with multiple Formula 1 World Champion Sebastian Vettel as our international brand ambassador and moreover cooperate with the ADAC.
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Why did we choose Ryte?
As is often the case with startups, we lacked processes in the beginning. At first, we could only take care of the SEO basics, as we simultaneously launched new countries and trained interns and juniors. That is why there was neither time nor staff left to deal with a profound optimization.
We then decided to go with Ryte. There certainly are other tools with similar functions, but for us, Ryte was the perfect choice:
First off it compiles all of the necessary website analytics tools in an intuitive layout.
Secondly it is visually appealing: designs and innovative charts make it so much easier to deduce meaningful interpretations.
Finally we found it particularly noteworthy that Ryte provides users with digital marketing guides and tutorials. This section is very useful for SEO beginners. Plus, considering our very international team, we appreciate that there is now a full English version of the tool.
The process
Having tested the tool, we figured out our most important optimization potentials and set up regular tasks. We then determined the most relevant Ryte’s features for us and prepared instructions. Since then, each team member fulfills those specific optimization tasks for the actual country he/she is responsible for. For instance: To unlock our internal linking optimization potentials, we primarily use the reports “Click Path Length“, “Status Codes“ and “Number of Links“. Implementing the processes into our daily workflow went smoothly.