Ryte Announces Acquisition by Semrush Holdings, Inc.

Semrush Holdings Inc., based in Boston, USA, has completed its acquisition of  Munich-based Ryte. Both companies bring a wealth of specialized knowledge and experience to this partnership. Their combined expertise, honed through years of successfully serving customers in the Search Engine Optimization (SEO), Competitive Intelligence, Social Media, Digital PR and Digital Marketing industries, is expected to unlock new growth for both companies. 

The cultural alignment between Semrush and Ryte, both committed to innovation, collaborative trust, and positive change, further strengthens the alliance. Together, they are dedicated to delivering a best-in-class marketing platform to boost the online presence and digital marketing operations for companies of all sizes.

"We are excited to join Semrush and advance our shared vision for the future of Website User Experience, as well as strengthen Semrush’s cutting-edge Enterprise SEO Platform. With Semrush, Ryte seeks to drive innovation, accelerate platform development, and amplify our global presence more rapidly than we could as a standalone company," said Andy Bruckschloegl, founder of Ryte.

For more than a decade, Ryte has established itself as a European authority in website optimization by continually innovating and launching new products. Since their founding by Andy Bruckschloegl, Niels Dörje, Marcus Tandler, and Jan-Hendrik Reichenbacher in 2012, Ryte has transformed into the premier Platform for Website User Experience, delivering an all-encompassing solution for holistic website optimization - across SEO, Web Performance, Quality Assurance, Compliance, Accessibility, and Sustainability. 

Leading companies, particularly those with large-scale websites, depend on Ryte to scale digital reach and drive business growth. For Ryte, the acquisition by Semrush is expected to open up new sales opportunities by leveraging access to Semrush's extensive customer base, providing additional customer penetration and cross-selling.

For Semrush, the acquisition extends the capabilities of its newly announced Enterprise SEO Platform and commitment to helping large businesses significantly enhance their digital marketing operations, productivity, and online visibility. Semrush’s Enterprise Platform unifies SEO operations across disparate teams, industries, and regions, and uses powerful AI workflows and a vast database of keywords and backlinks to unlock unique insights and reduce complex computational tasks that typically take multiple experts days to complete, to just minutes. As the digital marketing solutions market continues to evolve, Semrush remains focused on scaling its expertise, talent, and customer base to meet the ever-evolving demands of enterprise leaders. 

Integrating Ryte’s advanced crawling technology into the Enterprise SEO Platform will enhance the capabilities of Semrush’s enterprise-level digital marketing solutions, offering powerful and industry-leading website crawling functionalities. This integration is a key component of Semrush’s strategy to provide superior digital marketing tools and drive growth within the enterprise sector.

“Today, we warmly welcome all Ryte employees to the Semrush family and look forward to capitalizing on the opportunities this acquisition brings," said Eugene Levin, President of Semrush.

Andy Bruckschloegl from Ryte also emphasized: "We are entering an exciting phase, and I am immensely proud of the entire Ryte team, particularly my two co-founders, Marcus Tandler and Niels Dörje, as well as our CFO and COO, Jens Mittnacht. Their invaluable contributions have been key to achieving this important milestone for our future.”

About Ryte

Ryte, an award-winning SaaS company headquartered in Munich, Germany, helps businesses and agencies optimize their Website User Experience with its state-of-the-art software products.The Ryte Platform focuses on 6 optimization pillars: SEO, Quality Assurance, Performance, Sustainability, Accessibility, and Compliance. Some of the world’s most renowned companies including Allianz, Bauhaus, HomeToGo or Hilti trust the Ryte technology to help reach their website’s full potential. For more information, visit ryte.com.

About Semrush

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush is headquartered in Boston and has offices in Trevose, Austin, Dallas, Florida, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.

Forward-Looking Statements

This press release may include forward-looking statements, including with regards to the growth of Semrush and Ryte, expectations regarding future financial performance, the size and development of enterprise products, and new sales opportunities. Such forward-looking statements may be identified by the use of the following words (among others): “continues,” “remains,” “believes,” “expects,” “may,” “seek,” “will,” “plan,” “should” or “anticipates,” or comparable words and their negatives. These forward-looking statements are not guarantees but are subject to risks and uncertainties that could cause actual results to differ materially from the expectations contained in these statements. For a discussion of such risks and uncertainties, see "Risk Factors" in Semrush’s filings with the Securities and Exchange Commission, including its most recent annual report on Form 10-K and quarterly report on Form 10-Q. Semrush assumes no obligation to update any forward-looking statements contained in this press release in the event of changing circumstances or otherwise, and such statements are current only as of the date they are made.