The Ryte Suite provides you with all the required tools to analyze your website, content, and search performance in great detail. But do you really know all the tricks and details? In this article, we present 10 Ryte reports that will help you reach your goal even faster.
If you have a new customer or a new web project starting, and you want to get a quick overview of an URL, the Ryte Single Page Analysis is ideal. You are probably already familiar with it. (If not, you can read more about it here.) But did you also know that you can save the single-page analysis as a bookmark in your browser and analyze the current page with just one click?
How to save the Single Page Analysis as a Bookmark:
Important: You need to be logged into the Ryte Suite to be able to perform the required single page analysis with a single click.
Extra tip: When you save your bookmarks while signed in to your Google Chrome account, then you can perform one-click single-page analysis instantly from any location using the Chrome browser.
Figure 1: Using single-page analysis as a bookmark with a single click.
Whenever you create a new report, Ryte shows you the URLs in a list. Once the list has been generated, you can also use the Ryte Inspector, which shows numerous details about one URL, for example, status code, loading time, and incoming links.
To open the Ryte Inspector, go to the results list for the current report on the area adjacent to the URL. A curve icon, as well as a magnifying glass, will then be displayed on mouseover. Click on the magnifying glass to open the inspector, and it will open in a new browser tab.
Figure 2: Opening the Ryte Inspector
Figure 3: The Ryte Inspector in the overview.
Let's stay with the Inspector. When you are in the inspector start-up screen, simply click on the "Links" tab at the top. The inspector will then show you inbound and outbound links for the URL you are analyzing. This is important if you want to inspect how well and to which anchor text a URL on your website is linked.
Figure 4: Opening the link report in the Ryte Inspector.
The Ryte Inspector link report lists all URLs which link to your current URL within your website. You can also see the anchor texts for each link, so you can make sure they are consistent and meaningful - the same anchor text should always link internally to the same landing page.
Using a second view, the link report can also show you immediately whether the internal links have the "rel = follow" attribute.
Figure 5: The Ryte Inspector link report.
If a page with links is showing errors, then you can open another report immediately using the Ryte Inspector. Just click on the URL in the list.
Let’s say you have set up a new SSL certificate. Now you want to check whether all URLs on your website are encrypted. Open the indexability report in Ryte Website Success. Then click on the "New Filter" button. An input filter pops up. Select URL, click on "does not include" and enter "https" in the blank field. Then click Save & Close.
Figure 6: Searching for unencrypted URLs using a filter.
The report will now show any URLs which are not encrypted using https. Based on this list, you can then verify whether your certificate has been installed correctly or whether any adjustments are still needed.
When you create filters in Ryte Website Success, these are "sticky". This means that your particular filter will remain in place for further reports.
The sitemap helps you control how the Googlebot crawls your pages and lets Google know about new URLs or amended URLs by saving the Sitemap in Google Search Console. We just showed you how to identify unencrypted URLs on your website using Ryte. You can apply this filter directly to the sitemap report. You can then find out quickly whether any URLs stored in the Sitemap XML use the "wrong" protocol after setting up the SSL certificate.
Figure 7: Identifying unencrypted URLs saved in the XML-Sitemap.
The time your website takes to load is essential for overall performance and user experience. Fast pages also have an advantage when it comes to ranking. You can get to your report quickly using two filters with Ryte Website Success.
First, click on "Performance" in Website Success, then on "Loading Times". Click on the yellow speedometer icon to select the URLs that will only load "Ok" or "Slow". It will then set a filter for the loading time automatically.
Figure 8: Setting filters for slow-loading URLs.
Any slow URLs will now be listed. Since our filter is "sticky", you can just click on "data file size" and then on "aggregated". Ryte Website Success will then provide you with the desired report, showing all the high-volume URLs and slow load times.
You can edit saved filters any time just by clicking the filter button.
Figure 9: Editing saved filters in Ryte.
Let's assume you have created a new directory within your website and want to know specifically how this directory is performing, or find errors. This is really simple with Ryte Website Success. Use the filter function again for this purpose. Select "URL" and then enter the name of the directory with "contains" selected. Click Save & Close. You can then use this filter for all additional reports.
Figure 10: Creating filters for specific directories.
Finding out about a change in rankings is easy with Ryte. Just use the email alert to send reports regarding ranking or performance amendments for your most important keywords. Simply open Keyword Monitoring in Search Success and add your keywords individually or using CSV upload. To determine your rankings, Ryte imports data with the GSC Search Analytics API, so you benefit from authentic ranking data.
Figure 11: Using Ryte Keyword Monitoring with your own keywords.
Our new segmentation feature allows you to cluster keywords and pages together which you can analyze individually or compare with one another. For example, you can create a segment for all pages within a certain directory of your website, meaning you can conduct high-level, in-depth analyses.
Find out more about segments in this article.
Figure 12: Page segments in Search Success.
What good is a ranking in the top 3 organic search results on Google when the snippet is hardly ever clicked on? To learn which top rankings are not performing, you can use the CTR Underperformer Report in Ryte Search Success. The Underperformer Report calculates the expected CTR of keywords based on their ranking position. In the clear overview, you will be able to quickly see the keywords that are at highest risk of a drop in rankings. Now you should work on these snippets so that the meta-descriptions and meta-titles are more attractive and representative of each landing page. This way, users will know all the better why they should click on the snippet.
Figure 13: Underperformer Report
These 10 professional reports have shown you the wide and varied range of analysis options available to you which are often beyond the standard Ryte reports. Using filters, you can create exactly the reports which you require for your day-to-day analysis.
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Published on 08/26/2019 by Philipp Roos.
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