Underperforming organic keywords are keywords that are clicked on less frequently than they should be based on their ranking position.
Figure 1: CTR study by Slingshot (Source)In the Underperformer Report, we show you your individual CTR curve for the keywords in your project. If you’ve ever tried to calculate this yourself, you’ll know how much work it can be! Save yourself the time and let Ryte Search Success do the work for you. Your underperforming keywords are those that fall under the CTR curve. Red bubbles show keywords with a high underperformance, yellow with medium underperformance, and blue with low underperformance. If too many keywords are clustered in the same place, these are grouped together in one bubble.
Figure 2: CTR curve in the Underperformer Report
Figure 3: List showing underperforming keywordsClicking on a keyword in the list opens the keyword inspector, and clicking on the arrow to the right of the keyword opens up the SERPs. You can sort the list by clicking on a list heading. Tip: You can apply advanced filters to the list to make it easier to see the data you need. For example, you can filter according to country or device, and you can filter out brand keywords. The CTR curve show you all keywords in your project, and does not take the filters into account.
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Published on 03/01/2019 by Olivia Willson.
Who writes here
After studying at King’s College London, Olivia moved to Munich, where she joined the Ryte team in 2017. She is in charge of product marketing and CRO, and also helps out with SEO and content marketing. When she's not working, you can usually find her outside, either running around a track, or hiking up a mountain.
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