With our newest feature, you can get insights into how your clicks, impressions and CTR will be performing over the next few weeks and months.
Creating realistic forecasts for your organic search traffic is prone to error and time-consuming. However, reliable forecasts are important for setting goals and ensuring you have enough resources to reach these goals. This also helps you to warn clients and superiors in advance that they might see a drop in traffic.
With Ryte’s new search performance forecasts, you get weekly and monthly forecasts for your clicks, impressions and CTR, helping you plan for either an increase or decrease in search performance, such as over holiday seasons. The forecasts are calculated using large scale auto machine learning (autoML) to provide state of the art time-series forecasting models that are customised to the individual characteristics of each project.
You can find the feature under the Search Engine Optimisation overview, on the Real Google Visibility overlay. You’ll see the toggle, “includes forecasts” above the overlay. Click on this to ensure that forecasts are included. You will see the forecast based on the time frame that you specified to view the overlay with - either a week or a month. You can also view the forecasts directly from the Project Dashboard.
Hover over the dotted line (which is the forecast) to see the forecasted amount of increase or decrease. In the example in figure 2, you see the expected amount of clicks to be 49,352, with the maximum expected amount 59,832 and minimum amount 38,872.
You can see the forecasts for clicks, impressions, and CTR, helping you to see how your organic traffic is likely to develop in the coming weeks and months.
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Published on 12/15/2021 by Olivia Willson.
Who writes here
After studying at King’s College London, Olivia moved to Munich, where she joined the Ryte team till 2021. She was previously in charge of product marketing and CRO, and also helped out with SEO and content marketing. When she's not working, you can usually find her outside, either running around a track, or hiking up a mountain.